Opening August 21, the brand invites guests to “Intensify & Awaken the Senses” with an immersive exploration of Eastern perfumery, heritage, and innovation. Intense Oud, the market leader in Eastern perfumery across the Americas, announces the grand openingofits first Mega Experience Center in Chicago,a groundbreaking destination where scent is not just worn, but lived.
“Fragrance deserves more than a shelf, it deserves a stage,” says Abdul Karim Ahmed, CEO & Co- Founder of Intense Oud.
Blending centuries-old traditions with cutting-edge design, the Experience Center invites visitors into a world where fragrance is discovered through story, ritual, and cultural immersion. From live oud-burning ceremonies to tea rituals and fragrance layering workshops, every corner offers a new way to connect with scent and with each other.
“Fragrance deserves more than a shelf; it deserves a stage,” says Abdul Karim Ahmed, CEO & Co-Founder of Intense Oud. “This center is a tribute to my father's vision, the artistry of Eastern perfumery, and the community that has supported us. We've built a space where heritage meets innovation, and where every guest can feel something unforgettable.”
TheMegaExperienceCenterisdesigned asafive-sensejourney:
— Scent: Rare niche perfumes and artisanal attars sourced from master perfumers.
— Sight & Sound: Cultural installations inspired by Middle Eastern souks and Mughal palaces, brought to life through immersive projections and live music.
— Taste & Touch:ArabicteaandEasternsweetsservedinintimatelounges, pairedwithpersonal fragrance consultations.
GrandOpeningEvent|Media&PublicWelcome 5229 WestTouhyAve,Chicago,IL60077 Thursday,August21,2025|4:00PM-9:00PM RSVP: go.intenseoud.com/mega-ecIncludes liveperformances,ribbon-cutting,sensorystations,andexclusivefragrancegifting.
AboutIntense OudBasedinChicago,IntenseOudhasredefined thefragrancelandscape byintroducingEastern perfumery to the Americas. Known for its curated selection of niche perfumes, oud, and artisanal attars, the brand bridges East and West through storytelling, innovation, and immersive experiences.
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SOURCE Intense Oud
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