Clinically studied, drug-free postbiotic now available nationally
Parents across the U.S. now have a new, clinically tested option to help manage occasional diarrhea in their young children.Lactéol® is the top pediatrician-recommended postbiotic product in Franceâ- and is now available in the United States with Lactéol® diarrhEase™ Kids offering a gentle, drug-free solution for children six months and up.
Formulated with stabilized Lactobacillus LB, Lactéol® diarrhEase™ is a drug-free digestive solution that naturally works with the body to help flush out unfriendly bacteria and restore gut balance.* While other products may offer support for older children, Lactéol® diarrhEase™ Kids is the over-the-counter option for infants and toddlers beginning at six months.
“Parents want safe, gentle options-especially when it comes to their younger kids,” said Brittany Ambrose, Senior Brand Manager for Lactéol® diarrhEase™ U.S. “We're incredibly proud to bring this product to families here in the States, where choices for young children are often limited or confusing.”
First developed in France in 1907, Lactobacillus LB, the active ingredient in Lactéol® diarrhEase™ Kids, has been trusted in pediatric care for over a century and is supported by 40 peer-reviewed publications and 18 human clinical trials. Dr. Shavon Jackson-Michel, a naturopathic physician and scientific advisor for i-Health, inc., a division of dsm-firmenich, said, “What sets Lactéol® diarrhEase™ Kids apart is that it's not just safe, it's also smart. As a postbiotic, it's ideal for providing gut support for little ones with developing immune systems.”
The brand is kicking off its U.S. launch with a digital campaign,”Help Stop the Runs,” a humorous nod to the moment toddlers take off the second they're set down. The campaign plays on the idea that while the postbiotic in Lactéol® diarrhEase™ can't stop that kind of run, it can help with the occasional diarrhea kind.*
Now available at CVS, Walgreens, Amazon, and Target.com, Lactéol® diarrhEase™ Kids is priced at a suggested retail price of $12. For more information, visit www.lacteolproducts.com.
About Lactéol® diarrhEase™ Lactéol®diarrhEase™ is a, drug‑free digestive postbiotic formulated with 10billion inactivated clinically proven LactobacillusLB to soothe occasional digestive upsets and restore balance to the gut*. Originally developed in 1907 by French physician Dr. PierreBoucard, the Lactéol® postbiotic has over 100 years of trusted use and is made outside of Paris, France. Today, Lactéol® products are available in more than 30 countries, offering safe, effective relief for all ages-including infants, children, and adults.
Aboutdsm-firmenich As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world's growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss company with dual headquarters in Kaiseraugst, Switzerland and Maastricht, Netherlands, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life every day, everywhere, for billions of people.www.dsm-firmenich.com
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SOURCE Lactéol diarrhEase™
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