Parasol Co., a modern diapering brand built by moms, known for RashShield® skin protection with thoughtful design., announced today that its Clear+Dry® Natural Disposable Diaper Pants have been named a winner in Good Housekeeping's 2025 Parenting Awards. The full list of awards can be found at goodhousekeeping.com/parenting2025.
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Parasol's Clear+Dry® Diaper Pants were recognized in the “Best for Toddlers” category.
They were loved by parents and toddlers, with one 2-year-old even telling his mom they were “soft and comfy.” A parent summarized her experience by saying, “These diaper pants are amazing! They're super soft and easy to pull up and down for potty training, and we've had no leaks or rashes. They're really stretchy and fit well.”
Crafted by a mother and made for peace of mind, Parasol's Clear+Dry® Diaper Pants are the only diaper pants with RashShield® protection-specially designed to help prevent diaper rash before it starts. With our exclusive Active 360degree Comfort Wrap™, they deliver all-around stretch, overnight leak protection, and breathable, hypoallergenic softness that keeps up with even the most active toddlers.
Widely praised for their comfort and eco-conscious design, Parasol Diaper Pants are free from chlorine, alcohol, fragrances, parabens, phthalates, heavy metals, and other harsh ingredients-making them a safer, more sustainable choice for sensitive skin.
Parasol diapers are also available at over 900 Target locations and Target.com.
“This recognition means more to me than any title ever could. As a mother, I've faced the same concerns-wanting products that genuinely protect and care for my baby's skin. Parasol was created from that determination. Every decision, from ingredients to design, is made with that level of intention and love. I'm grateful that Good Housekeeping recognizes the purpose behind our work,” said Jessica Hung, CEO and Co-Founder of Parasol.
With both Target Clean and Target Zero certifications, Parasol Diaper Pants feature an innovative absorbent core that reduces wood pulp usage and helps lower carbon emissions without sacrificing performance. The packaging, made from 100% post-consumer recycled cardboard and 30% PCR bags, reflects the brand's ongoing commitment to a more sustainable future.
Each year, the scientists, product analysts, and parenting editors at the Good Housekeeping Institute spend months rigorously evaluating the best products and services for babies, kids of all ages, and their caregivers. After thoroughly reviewing submissions and data, products are hands-on tested in GH Institute Labs to assess durability, safety, and performance. Simultaneously, over 300 parents test products in real-life settings to provide feedback on comfort, ease of use, usefulness, and more. To select winners, judges focus on attributes such as quality, value, innovation, and convenience.
This honor marks a major milestone for Parasol Co., reinforcing the brand's dedication to developing clean, high-performing baby products that protect sensitive skin and simplify parenting.
About Parasol CoParasol Co. is a next-generation diaper company driving some of the most meaningful advancements in diaper design in decades. Known for its signature RashShield® skin-protection diapers and Clear+Pure® natural baby wipes, Parasol offers thoughtfully designed essentials for modern parents. Products are available through multiple channels, including parasolco.com, Target stores, Amazon, and Macy's.
Media Contact:Sara Strasbaugh3235783326399724@email4pr.com
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