Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun”, the “Company” or the “Group”), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months endedJune 30, 2025onThursday, August 28, 2025, before the open ofU.S.markets.

The Company will host a conference call to discuss the earnings at7:30 a.m. Eastern TimeonThursday, August 28, 2025(7:30 p.m.Beijingtime on the same day).

Dial-in details for the earnings conference call are as follows:

United States: 1-888-317-6003Hong Kong: 800-963-976Singapore: 800-120-5863Mainland China: 4001-206-115International: 1-412-317-6061Passcode: 7947054

A replay of the conference call may be accessible through September 4, 2025 by dialing the following numbers:

United States: 1-877-344-7529International: 1-412-317-0088Canada: 855-669-9658Replay Access Code: 3755054

A live webcast of the conference call will be available on the Investor Relations section ofBaozun's website athttp://ir.baozun.com. An archived webcast will be available through the same link following the call.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of theU.S.Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with theUnited States Securities and Exchange Commissionand its announcements, notices or other documents published on the website ofThe Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions thatBaozunbelieves to be reasonable as of this date, andBaozunundertakes no obligation to update such information, except as required under applicable law.

AboutBaozun Inc.

Founded in 2007,Baozun Inc.is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 490 brands from various industries and sectors around the world, including East andSoutheast Asia,EuropeandNorth America.

Baozun Inc.comprises three major business lines –Baozune-Commerce (BEC),Baozun Brand Management(BBM) andBaozun International(BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that “Technology Empowers the Future Success”, Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.

For more information, please visithttp://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.Ms.Wendy SunEmail:ir@baozun.com

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SOURCE Baozun Inc.

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