With hands-on support and on-the-ground recovery tools,Gameday is setting a new standard for performance medicine in professional sports.
Gameday Men's Health, the nation's fastest-growing network of men's hormone and wellness clinics, announced its official partnership with the Oklahoma Wildcatters, a premier team in the PBR (Professional Bull Riders) Teams league. Gameday will serve as the exclusive health and wellness partner and key sponsor of the Wildcatters for the 2025 season, delivering hands-on support for athlete performance, injury recovery, and long-term care.
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The partnership debuted on opening night of the 2025 PBR Teams season in Oklahoma City, where the Wildcatters kicked off their campaign in front of an electric crowd. Gameday's branding is now featured on team jerseys, coaches' apparel, and across key promotional assets, with deeper integrations planned throughout the season.
“At Gameday, we believe men perform at their best when they're supported with real, clinical care – not guesswork,” said Dr. Evan Miller, founder and CEO of Gameday Men's Health. “These bull riders are among the toughest athletes in the world, and we're honored to stand beside them, not just as a sponsor, but as a trusted partner in their health and recovery.”
The Wildcatters are represented by Intrepid XXII. The team is led by head coach JB Mauney, a two-time PBR World Champion and one of the most decorated bull riders in the sport's history.
More than just a name on a jersey, Gameday is working directly with the Wildcatters' on-staff trainer to support athletes with performance optimization services, on-site solutions for muscle repair and fatigue management, helping protect young athletes from injury. Plans include dedicated recovery equipment at events, cutting edge treatment access, and collaboration on best-in-class wellness routines for a roster of athletes.
“These riders are pushing their bodies to the absolute limit – night after night, city after city,” said Dr. Haleem Mohammed, Chief Medical Officer at Gameday Men's Health. “We're here to ensure they have the tools to recover smarter, extend their careers, and protect their health far beyond the arena.”
“Gameday is a perfect partner for our team,” commented Brandon Bates, Wildcatters CEO. “Our athletes push themselves to extreme limits and having Gameday assist with athlete performance management, injury recovery and their overall well-being will be a tremendous asset to the longevity of our riders.”
Gameday's partnership with the Wildcatters underscores its commitment to reaching men in high-intensity careers and underserved markets with clinical care designed for performance, longevity, and quality of life.
The PBR Teams league features 10 teams competing head-to-head in five-on-five bull riding games across major arenas nationwide, offering one of the most intense and high-risk sports experiences in the world. Gameday's integrated sponsorship with the Wildcatters represents a new blueprint for how brands can drive impact beyond the arena.
About Gameday Men's Health
Gameday Men's Health is a leading provider of men's hormone optimization and wellness services, offering a modern, personalized approach to care. With a rapidly growing network of clinics across the United States and an expanding telehealth footprint, Gameday delivers medically backed treatment for low testosterone, erectile dysfunction, weight management, and performance recovery.
Designed to be approachable and efficient, Gameday clinics combine medical expertise with a welcoming environment – helping men take control of their health and live stronger, more energized lives. For more information, visit www.gamedaymenshealth.comand follow Gameday on Facebook, Instagram, and LinkedIn.
About the Oklahoma Wildcatters
The Oklahoma Wildcatters, a PBR (Professional Bull Riders) team based at Paycom Center in Oklahoma City, are owned by FJS Ventures – a sports and entertainment holding company founded by Talor Gooch and Preston Lyon.
Talor Gooch, a seasoned professional golfer and the 2023 LIV Golf Player of the Year, hails from Midwest City, Oklahoma, and is an alumnus of Oklahoma State University. Beyond his athletic achievements, Gooch is dedicated to philanthropy, focusing on uplifting and empowering children in Oklahoma through the Talor Gooch Foundation.
Preston Lyon serves as the Founding Partner and Chief Executive Officer of Intrepid XXII, a full-service sports agency specializing in talent representation, sponsorship consulting, advisory services, and the development of new ventures in sports and entertainment. Lyon was born in Gastonia, North Carolina, and currently resides with his family in Charlotte, North Carolina.
Both Gooch and Lyon share a passion for PBR, leading them to establish the Oklahoma Wildcatters as the inaugural venture in their partnership portfolio. Their most recent acquisition is the Mississippi Blues Angling Club, part of the Sport Fishing Championship (SFC).
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SOURCE Gameday Men's Health
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