New Versions of XView AI Bring Proprietary Markerless Motion Tracking, AI-Powered Swing Analysis to a Wider Audience Without Sacrificing Analytics, Speed or Actionable Visuals
IdeasLab, an innovator in artificial intelligence that builds disruptive applications around sports, fitness and human motion, today announced the launch of XView AI Free and XView AI Plus. XView AI Free is a free-to-download version and Plus is a more affordable version of its award-winning XView AI Pro platform which launched spring 2025. Designed for golfers of all ages and skill levels, XView AI Free and Plus now, for the first time, make elite-level swing analysis accessible to anyone with a mobile device, thanks to IdeasLab's proprietary markerless motion tracking and AI technology.
While XView AI Pro is tailored for elite coaches and professionals like World Long Drive Champion Martin Borgmeier who seeks comprehensive performance feedback, XView AI Free and Plus are built for recreational and beginner golfers. They offer quick, actionable insights to improve the game without interpreting extensive data or getting into a level of detail preferred by more elite players or industry professionals.
“There is nothing like XView AI Free and XView AI Plus in golf right now. Whether you're just starting out or grinding to get to the next level, these tools give you pro-level insight without the cost or complexity. XView AI is fast, incredibly easy to use, and powered by cutting-edge AI that delivers real results,” said Martin Borgmeier, World Long Drive Champion.
When Borgmeier attended the BMW International Open in Munich this summer, IdeasLab's XView AI's automated annotations and before-and-after comparisons, to real-time skeletal overlays and instant 3D analysis, was used during the broadcast coverage, validating its efficacy in delivering instant, objective analysis.
“You can literally start improving your swing in minutes. It tears down the traditional barriers to game improvement. I believe it's the future of golf, and it's available to everyone now,” added Borgmeier.
Key XView AI Product & Pricing Differentiators
— XView AI Free (download for free here):Free version for entry-level access to technology, features and easy-to-digest insights and analysis. Maximum of five videos stored in the user's app library
— XView AI Plus ($4.99/month, $49.99/year): Unlimited golf swing videos that each user could download onto the app and keep in the app library. Redesigned UI and faster onboarding, purpose-built for ease of use without sacrificing key functionality
— XView AI Pro (now $29.99/month, $299.99/year):Studio-grade, extensive data for interpretation
“XView AI Free and Plus were created to bring the power of our technology to an even broader community of golfers. Whether you're just starting out or simply want to fine-tune your swing on the go with actionable visuals and objective insights, these apps put personalized, real-time studio-grade analysis and golf instruction in the palm of your hand – no sensors, no extra gear, no coaching studio required,” said Winston Yang, founder and CEO of IdeasLab.
About XView AI
XView AI Pro, which launched in May 2025, is praised by top pros like World Long Drive Champion Martin Borgmeier, esteemed coaches like Pete Buchanan and rising stars like 13-year-old Alexa Phung. It offers professional-grade 3D motion tracking, real-time feedback, and multi-angle AI overlays, replacing expensive studio systems with a powerful pocket-sized solution.
About IdeasLab
IdeasLab, founded in New York, NY in 2017 by Winston Yang, develops innovative AI models and disruptive applications that empower athletes to improve their performance, spanning training and coaching, physical and occupational therapy, and robotics. In May 2025, on the heels of a first seed round of funding in February 2025, IdeasLab introduced XView AI Pro, the first and only app that tracks movement of body, golf shaft and golf club to provide a comprehensive and visual analysis instantly.
IdeasLab also collaborates with PGA Golf Management Programs nationwide. In July 2025, the University of Nebraska, University of Central Oklahoma and UNLV became the first PGA-accredited institutions to formally integrate IdeasLab's technology into its curriculum, a first of its kind partnership that reflects a growing trend of AI integration into sports education and performance. It underscores IdeasLab's commitment to bridging innovation with real-world application in sports.
As the only app of its kind to not require the cloud and internet connection to run, XView AI Pro, Free and Plus are all available in the iPhone App store. For more information, please visit https://www.ideaslab.com and follow on social media @xview_golf.
Media Contact:Lisa BellLisa Bell PR for IdeasLab617-304-3836399637@email4pr.com
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