Thanks to the brand's A-List Collection DryTexturizing Spray-and the ultimate party collab with Eventbrite-a bad hair day (or bedhead) is never an excuse to ditch a night out
Hey you – yes, you! Hate to break it to you, but doomscrolling on your phone is the absolute *worst* way to spend the rest of summer. Trust: Bedrotting can wait until tomorrow. TRESemmé is here to put the “life” back in “nightlife,” getting girlies everywhere out and about with its new Get TF Out of Bed campaign. It's official: All that stands between you and a night to remember is…your bedhead.
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The multi-channel campaign, spotlighting the brand's A-List Collection Dry Texturizing Spray, will officially kick off your “yes” era-where ditching plans simply isn't allowed. Picture this: Your makeup? Done. Your group chat? Popping OFF. The new skirt you bought last week? Fits like a glove. Now get out the door. The TRESemmé A-List Collection Dry Texturizing Spray is the perfect product to take your hair frombedhead to woke-up-like-this waves when your last-minute plans become a reality. Just spritz and shake your hair into the perfect “IDGAF-I-know-I-look-hot” style minutes before your ride arrives.
TRESemmé is debuting the Get TF Out of Bed campaign with-what else?-a party tour. That's right-the brand is teaming up with ultimate party-thrower Eventbrite to sponsor festivities in five major party hubs: Miami, Nashville, Los Angeles, Chicago, and New York City, from mid-August through mid-September. Think of these as your chance to look like a supermodel and act like a liability (no judgment here!). And for all you Miami and Nashville baddies out there, the brand will be hosting the TRESemmé Touch-Up Truck: GTFOOB Tour, a mobile pop-up salonon August 15 on Lincoln Road in South Beach and August 22 on Broadway. Don't miss your chance to snag one of roughly 30 first-come, first-served spots (through Eventbrite, duh) to be styled by the pros in this hair heaven on wheels.
Meanwhile, your favorite creators will be rallying their own crews while hitting the clubs across cities, filming a special three-episode social series, GetTF Out of Bed!, that will roll out across all TRESemmé channels. Full episodes will be posted on the brand's YouTube channel, featuring names like TRESemmé brand ambassador Paige DeSorbo, Xandra, Mia Martini, Victoria Villaroel, Maria Georgas, Victoria Fuller, and more.
“We're a brand backed by the belief that everyone deserves to have unshakeable confidence,” saysYoni Klein, Head of Marketing, TRESemmé North America at Unilever. “This campaign is about more than hair. It's a mood shift. It's about embracing experiences that feel as good as you look, and ensuring nothing holds you back from saying 'yes' to the moments that matter. The A-List Collection gives you everything you need to get out there and live in the now.”
The epic party tour will conclude in New York City during the most luxe week for beauty and fashion (IYKYK), where the A-List Collection will be front and center all week long. From the runway to the after parties, the brand is making sure guests never see their beds all week long. Talk about high-fashion hair and even higher energy vibes.
Whether you're hitting the club or strutting down the runway, consider the A-List Collection DryTexturizing Spray your must-have styling product for 2025's “it” girl hair. The best part? In five minutes or less, you'll have volume, body, and hold without weighing down your hair. From cut-the-line curls to the party girl pony, this pretty little bottle is the secret for girls who don't wait for permission – they give it to themselves.
The entire TRESemmé A-List Collection, including the TRESemmé A-List Dry Texturizing Spray, is exclusively available at Target for an SRP of $11.99. After all, partying shouldn't come at a price.
Plans? Made. Hair? Slayed. See you on the dance floor.
About Unilever in North AmericaUnilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit: www.unileverusa.comFor more information on Unilever Canada and its brands visit: www.unilever.ca
Media ContactOlivia Sowaosowa@webershandwick.com609-760-9122
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SOURCE TRESemmé
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