Clinician-Designed Supplements Fill a Critical Gap in Midlife Health With Formulas to Address the Most Common Symptoms Women Face
Midi Health, the fastest-growing virtual clinic dedicated to women navigating midlife, today announced the launch of its debut supplement line-offering targeted natural solutions for midlife wellness, including cognitive support, stress relief, metabolic health, and weight management. This expansion reinforces Midi's commitment to providing comprehensive, evidence-based care tailored to women's evolving biology. Informed by data from more than 200,000 Midi patients, these products are designed to do what most supplements don't: deliver real results for the unique needs of women in midlife.
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For those women, aged 35 to 65, the supplement aisle can be overwhelming-with thousands of products to choose from, but few formulated for their bodies, they are rightly concerned about efficacy, dosage, and safety. Midi Health is addressing this gap with an initial collection of three formulations: Daily Cortisol, Daily Fiber+, and Daily Brain Boost. Developed by women's health clinicians and grounded in rigorous research, each formula draws on insights from thousands of patient encounters and is designed to work with a woman's body during the hormonal shifts of perimenopause and menopause.
“We know women in midlife are actively seeking ways to feel their best, but they're often navigating a crowded and confusing supplement aisle that overpromises and underdelivers,” said Joanna Strober, CEO and co-founder of Midi Health. “Our new supplement line takes the guesswork out, providing high-quality formulas, designed from the ground up using data from hundreds of thousands of patient visits to address the unique hormonal and physiological shifts women experience. These products help women feel strong, sharp, and like themselves again, with trustworthy guidance always available from Midi.”
Midi's new supplements are distinguished by their focus on midlife biology, utilizing bioavailable forms of ingredients and clinically meaningful dosages to ensure real outcomes. The initial offerings include:
— Daily Fiber+: A gummy formulated with 5g of FiberSMART™ Soluble Corn Fiber and Green Banana Powder, and Chromium Picolinate to help stabilize blood sugar, aid digestion, curb cravings, and support healthy weight management.
— Daily Cortisol Support: Capsules containing Magnesium Glycinate, L-Theanine, KSM-66 Ashwagandha, Phosphatidylserine, and Magnolia Bark Extract to help balance stress hormones, enhance calm focus, improve sleep quality, and support emotional resilience.
— Daily Brain Boost: Capsules featuring Methylcobalamin B12, Choline, and CoQ10 to promote mental clarity, memory, and sustained energy, addressing brain fog and cognitive demands of midlife.
“We built this line in response to direct feedback from our patients and clinicians,” said Dr. Kathleen Jordan, Chief Medical Officer at Midi Health. “Women told us they wanted something they could trust-not another gimmicky wellness trend, but real, clinically thoughtful support. These supplements are grounded in science and are part of our holistic approach to helping women feel their best now and far into the future.”
The launch marks Midi's latest innovation in a year of rapid growth and clinical expansion. With partnerships across major health systems and employers, insurance-covered care available in all 50 states, and a new longevity-focused AgeWell visit, Midi is redefining midlife for women by combining high-touch clinical care with scalable, technology-enabled solutions. To learn more or to shop the full line, visit shop.joinmidi.com.
About Midi HealthFounded in 2021 by Joanna Strober and Sharon Meers, Midi Health is the fastest growing virtual care clinic in the United States focused on women navigating and preparing for midlife, with a special focus on hormone health, peri/menopause management, longevity, and aging well. With holistic treatment protocols created by world-class medical experts in hormone health, delivered by clinicians trained in women's midlife health, Midi Health provides patients with personalized care plans that include hormonal and non-hormonal medications, supplements, lifestyle coaching and more. All services are covered by insurance, and conveniently accessible through telehealth visits and 24/7 messaging.
Book your visit at www.joinmidi.com and learn more at www.joinmidi.com/blog.
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SOURCE Midi Health
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