“K•FISH Cooking Show & Promotion Booth” Wraps Up Successfully at the Hawaii Korean Festival
On Saturday, August 2, the Ministry of Oceans and Fisheries of the Republic of Korea, in collaboration with the Korea Fisheries Association,successfully hosted the K•FISH Cooking Show and Promotion Boothat theHawaii Korean Festival, held at the Honolulu Civic Center. The event was organized to promoteK•FISH, the Korean government-certified seafood export brand.
https://mma.prnewswire.com/media/2745160/K_FISH_Shines_Hawaii_Korean_Seafood_Receives_Enthusiastic_Response_Local_Visitors.jpg
This program was designed to showcase thepremium and trendy imageof Korean seafood in a way that feels familiar and approachable to Hawaiian consumers. The event aimed to raise awareness of Korean seafood in both Hawaii and the U.S., and to introduce thequality and diversity of K•FISH-certified productsto local audiences.
Despite being a one-day event, the K•FISH Cooking Show and Promotion Booth drew approximately45,000 visitors, reflecting the high level of local interest in Korean seafood.
The promotion booth featured top Korean seafood export items such asgim (seaweed),abalone,fish roe, andfish cake-all of which have been gaining popularity in the global market. Each product was showcased alongside its manufacturer, enabling visitors to quickly understand theexport potential and variety of K•FISH products.
To further engage visitors, the booth includedinteractive programssuch asSNS events, aphoto zone, andtasting events, which boosted interest in the products and helped create apositive image of the K•FISH brand. These activities were well received by a wide range of attendees, from children to families.
One of the highlights was thefour tasting sessions, which featured easy-to-make dishes using K•FISH products, includingGim Bugak with Tuna MayoandCanned Abalone with Local Sauces. These menu items, praised for both their flavor and practicality, effectively conveyed the appeal of Korean seafood and sparked strong interest from local consumers, with many asking where they could purchase the products.
The most popular program was theK•FISH Cooking Show, which featuredworld-renowned chef Andre Rush. He performed a live cooking demonstration of his original recipe,Gim Bugak Abalone Tacos, using K•FISH-certified products. Following the demo,100 servingsof the dish were offered to visitors, receiving enthusiastic responses from the audience. The program earned praise not only from general consumers but also from culinary professionals.
Kang Do-hyung, Minister of Oceans and Fisheries, who led the event, remarked:”K•FISH is no longer just about seafood-it's becoming a premium brand that represents safety and health. We will continue to carry out various initiatives in the U.S. and Hawaii to promote the excellence and potential of K•FISH.”
K•FISHis Korea's official government-certified seafood export brand. It is awarded only to products that passstrict screening procedures, thorough quality control, and a systematic evaluation process.
https://c212.net/c/img/favicon.png?sn=CN45449&sd=2025-08-06
View original content to download multimedia:https://www.prnewswire.com/news-releases/kfish-shines-in-hawaii-korean-seafood-receives-enthusiastic-response-from-local-visitors-302522986.html
SOURCE Korea Fisheries Association
https://rt.newswire.ca/rt.gif?NewsItemId=CN45449&Transmission_Id=202508060420PR_NEWS_USPR_____CN45449&DateId=20250806