Tawkify, the leading personalized matchmaking service, today released key insights from its Summer 2025 Dating Trends Report. Findings reveal a compelling shift as singles prioritize deeper connections, authentic experiences, and a clear willingness to invest in finding the right match.
“Since 2012, Tawkify has been at the forefront of personalized matchmaking. Our data shows daters embracing a more intentional approach, moving beyond superficiality to invest in meaningful relationships,” said Chris Kumar, Chief Executive Officer of Tawkify.
The report highlights several compelling shifts:
— The Rise of Activity-Based Dates: Singles increasingly opt for engaging first dates like museum visits, casual park walks, or mini golf, favoring interactive, low-pressure environments where conversations flow naturally. “Dates are officially getting a major upgrade! People are done with flashy dates and want real conversations,” said Kumar.
— Love Knows No Distance: Geographic boundaries are fading as 64% of clients are willing to travel long distances for a match, a 28% increase from last year. “This says a lot about dating today,” said Brie Temple, Chief Commercial Officer of Tawkify. “Daters really care about genuine connection, getting that finding 'the one' means looking beyond their backyard.”
— Authenticity and Fitness Take Center Stage: Daters are increasingly valuing genuine connections and shared healthy lifestyles. Interest in matches with a fitness-oriented lifestyle has risen by 18% compared to 2024. For a second date, Tawkify's data pinpoints Athletic (21%), Sense of Humor (19%), and Intellectual (21%) as key traits.
— Navigating Love After Divorce with Clear Priorities: Divorced clients approach relationships with defined intentions. 17% explicitly prioritize emotional availability, parenting compatibility, or long-term commitment. Matches between two divorced individuals show a 35% success rate, slightly higher than others. Top values include Personal Integrity and Emotional Availability.
— A Shift Away from Dating Apps for the 40+ Demographic: For those aged 40 and over, app fatigue is evident; 15% fewer Tawkify clients in this group used apps since last summer. “This isn't just a stat; it shows people are tired of apps not delivering real connections,” said Temple. “It's a clear cultural shift to human-led help focused on quality.”
These trends underscore a collective desire for more meaningful connections. “It's an exciting time to be dating, and Tawkify is proud to be at the forefront, guiding singles to truly fulfilling relationships,” said Kumar.
About Tawkify: Founded in 2012, Tawkify offers personalized matchmaking, blending human intuition with data. With over 1 million people in its private database and 200,000+ successful matches, Tawkify is an expert-guided alternative to online dating.
Media Contact:Chris KumarCEO of Tawkify399009@email4pr.com415-612-1143
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SOURCE Tawkify
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