Micromobility leader's popular electric bike stuns in all-new colorway.
Segway, the global leader in micromobility, today announces that its popular Xafari electric bike (e-bike) is now available in an all-new Crimson Red colorway. The option provides a striking new appearance for the Xafari to complement its original sleek yet understated grey and silver aesthetic. Designed to bring a bold sense of personal expression to the multi-surface electric cruiser, the new finish adds another layer of appeal to a platform already praised for its comfort, versatility and advanced technology.
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“We're excited to give our riders another way to stand out on the road or trail-in both style and performance.”
“The new red Xafari brings even more personality to a bike that's already redefining how smart and tech-forward an electric bicycle can be,” said Nick Howe, head of e-bike. “This colorway turns heads, but more importantly, it reflects the bold, confident rider we built this product for. We're excited to give our riders another way to stand out on the road or trail-in both style and performance.”
When choosing the new colorway, Segway sought input from its dealers. While several options were presented, the response in favor of the Crimson Red was overwhelming. “Our dealers are the core of our e-bike business and on the frontlines,” said Howe. “They interact with and listen to customers every day. So for us, listening to and supporting them is crucial.”
The brand entered the e-bike market when it officially launched the Xafari multi-surface electric cruiser bike alongside the moto-inspired Xyber at CES 2025. The more traditional of the two bikes, the Segway Xafari is built for riders of all ages and experience levels, combining a sleek, modern step-through frame with serious power and thoughtful features.
Able to be used as a Class 1, 2 or 3 e-bike depending on local laws, it's equipped with a 750-watt hub motor and adaptive power boost to tackle hills and trails with ease. A class-leading range of up to 88 miles is made possible by a high-efficiency 936 watt-hour removable battery with an intelligent battery management system, ensuring riders can focus more on the journey and worry less about when to plug in.
Comfort is at the core of the Xafari's design, with upright rider geometry, front and rear suspension (80 millimeters front / 70 millimeters rear), and high-volume 26 x 3.0-inch multi-surface tires to smooth out bumps and provide traction both on and off pavement. An adjustable seat, stem, handlebar and display make it easy to dial in the ideal fit for riders between 5'1″ and 6'2″.
But what really sets the Xafari apart are the smart connectivity and safety features of the Segway Intelligent Ride System, an integrated suite of smart tech and features, offering incredible innovation and value.
— AirLock wireless proximity security automatically engages mechanical locks and shuts out system access to unauthorized users when you walk away (and unlocks when you return). Should someone mess with your ride, an alarm will sound and incrementally increase in volume until deactivated while sending a real-time alert to your phone. It can also be engaged/disengaged via the mobile app or a passcode on the display.
— Apple Find Myand Segway GPS dual-component tracking with high-frequency location refresh allow you to know where your bike is at all times.
— Segway IOT (internet of things) works with GPS to allow remote monitoring, control through the app and over the air (OTA) updates. Maintenance updates and prompts so you never miss a service interval. Bike/user cloud binding and bike/battery cloud binding thwarts against unauthorized use of vehicle or battery removal.
— Adaptive pedal assist technology automatically adjusts the level of power output based on slope angle, terrain and the rider's own effort thanks to an advanced gradient algorithm, internal gyroscope and cadence sensor (Xyber) / torque sensor (Xafari).
— A multi-color, high-resolution, 2.4-inchsmart TFT display automatically adjusts brightness for maximum visibility and features navigation, real-time ride metrics and can connect to and control music on the rider's phone as well as hold or reject calls.
— An intuitive bar-mountedscroll wheel controls 12 different speed and assistance levels and changes screens on the display.
— Segway's intelligent lighting system features automatic headlights with high/low beams as well as daytime running lights and tail-lights.
— Real-time health and fitness datasyncing connects the bike to Apple and Android mobile health apps and Segway Mobility app.
“We continue to evolve the Segway e-bike lineup with both innovation and rider identity in mind,” said Howe. “The Xafari in Crimson Red is a great example of how aesthetics and engineering come together to elevate everyday exploration.”
The Segway Xafari is available now in Crimson Red at store.segway.com and through authorized Segway dealers. MSRP is $2,399.99, with promotional pricing starting at $1,999.99 for a limited time.
For more information, to purchase or find a dealer, visit store.segway.com/segway-ebike-xafari-red.
XAFARI FEATURES & SPECS
— Motor: 80Nm
— Max power: 750W
— Battery: 936Wh (removable)
— Acceleration: 0-20 mph – 5.2s
— Max Assisted Speed: 20 mph (Class 2)*
— Range: Up to 88 mi
— Suspension: 80mm front, 70mm rear
— Tektro hydraulic 2-piston disc brakes
— 2.4″TFT multi-function display w/ navigation + other ride metrics
— Multi-function scroll wheel
— Intelligent lighting w/ 1,300-lumen auto headlight
— 26″ x 3.0″ tires
— AirLock
— Apple Find My + GPS
— IOT integration
— Throttle only and 12 levels of pedal assist
— Adaptive pedal assist
— Class 1, 2, 3 selectable in-app*
— Health/fitness appsyncing
— USB charging port
— BMS (battery management system)
— FlashCharge (6-hr charge time)
— IPX7 Water Resistant (battery, display)
— UL 2272 Certified
— Weight: 85 lbs
— Payload: 395 lbs
*Classification, acceleration & top speed subject to federal, state & local regulations.
About SegwaySegway transformed micromobility in 1999 with the revolutionary Personal Transporter, igniting global curiosity about the future of personal transportation. With a mission of “Simply Moving,” Segway is dedicated to simplifying how people and goods move, improving efficiency and enhancing the overall experience of everyday life. For decades, Segway has continuously set new benchmarks in short-distance transportation and consumer robotics, constantly pushing the boundaries of innovation. Today, as the global leader in micromobility solutions, Segway's offerings have evolved far beyond its origins. From e-scooters and GoKarts to e-bikes, powersports vehicles and personal robots, Segway is pioneering the future of mobility with breakthrough technology, delivering innovative products that redefine the way we move. Discover more atwww.segway.com.
Media Contact: Don.Stefanovich@Segway.com/ Alicia.McAllister@Segway.com
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SOURCE Segway Inc.
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