Building on three decades of clinical leadership,WINMaternity's expanded support-including 24/7 Nurse Advocacy, virtual specialists, biological data-driven screening, and engagement rewards-is designed to improve maternal health outcomes
WIN, the nation's leading family-building and family wellness benefits provider, today announced the expansion of its maternal health solution, WINMaternity, backed by a partnership with Mirvie, a leader in delivering data-driven solutions for predictive and preventive care in pregnancy. With more than 80 percent of maternal deaths considered preventable, WINMaternity's expanded support model helps address common complications like preeclampsia, hemorrhage, and postpartum depression through earlier, more personalized interventions. The program now includes 24/7 Nurse Advocacy, virtual access to maternity specialists, doula and lactation support, and incentives that encourage proactive engagement throughout pregnancy and postpartum.
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WIN has led in fertility benefits for nearly three decades and is now expanding its maternity support with the same focus on clinical expertise, data-driven and digital innovation to improve outcomes. WIN is the first benefits provider to offer Mirvie's Encompass, a novel blood test that offers a personalized preeclampsia risk assessment, combined with a preventive action plan and a responsive digital assistant. Preeclampsia affects 1 in 12 pregnancies in the U.S. and rates of the condition have doubled over the past 15 years. Preeclampsia is estimated to contribute up to $10 billion annually in short-term maternal and infant healthcare costs. More accurate early risk identification enables timely, targeted interventions such as aspirin therapy and at-home blood pressure monitoring with smart cuffs that sync directly with WIN's app and alert nurses to concerning trends.
“Our partnership with WIN expands access to a critical test that helps identify risk earlier and enables tailored interventions that improve outcomes for both mom and baby,” said Aimee Corso, Senior Vice President of Growth at Mirvie. “We share WIN's commitment to changing the status quo by adopting personalized care for pregnancy and supporting healthier deliveries. We believe this collaboration can help set a new standard for maternal health.”
Each WINMaternity member is paired with a dedicated Nurse Care Advocate who provides personalized, ongoing support tailored to their medical history, preferences, and family goals. The program offers extended care beyond birth to help reduce preventable complications such as hemorrhage, preeclampsia, and postpartum depression, while easing the transition back to daily life and work. It also includes virtual access to maternity specialists, a doula network and lactation support, and incentives for proactive participation-encouraging healthier habits throughout the maternity journey.
To lead this expanded maternal health initiative, WIN has brought on two respected leaders in maternal-fetal medicine: Dr. M. Camille Hoffman-Shuler, a professor and fellowship director at the University of Colorado School of Medicine, and Dr. Nicole Smith, a Harvard Medical School assistant professor and perinatologist at Brigham and Women's Hospital. Their expertise will guide WINMaternity's clinical strategy and ensure delivery of high-quality, evidence-based care.
“Our maternal health solution represents the next chapter in our commitment to transforming the family-building experience,” said Roger Shedlin, MD, CEO of WIN. “By combining compassionate guidance with digital innovation, we're helping employers support their workforce, reduce high-risk outcomes, and improve return-to-work transitions.”
Clients already utilizing WINMaternity, including major employers like Hertz, have reported higher engagement and improved satisfaction among employees navigating pregnancy and postpartum transitions. “Hertz is thrilled to be partnering with WINMaternity, including their comprehensive fertility solution, to ensure our employees and their families have access to high-quality support, care, and resources throughout their family-building and maternity journey,” shared Jen McClain, Senior Director of Human Resources and Benefits at Hertz.
The program expands WIN's integrated family-building platform, which also includes fertility and healthy aging solutions. As organizations look to offer inclusive, connected health benefits, WIN is helping employers meet the needs of a modern, multigenerational workforce.
To learn more about WINMaternity and how it can serve your workforce, visit www.winfertility.com.
About WINWIN is the leading provider of family-building and reproductive health benefits, delivering proven clinical outcomes and improved employee experiences through its digital platform and high-touch advocacy model. Since 2000, WIN has supported more than 500,000 families across fertility, maternity, and healthy aging, serving employers, health plans, and millions of lives in over 55 countries.
About MirvieMirvie is bringing scientifically rigorous and data-driven approaches to solving some of the most pressing clinical problems in women's health, beginning with pregnancy. Serious complications impact one in five pregnancies in the U.S., and Mirvie is committed to creating a world where every pregnancy is as safe and healthy as possible. Founded and led by a team of seasoned entrepreneurs and scientists, the company is based in South San Francisco, California and backed by top-tier investors including Blackrock, Decheng Capital, Foresite Capital, General Catalyst, GV, Khosla Ventures, and Mayfield. For more information, visit Mirvie.com.
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