Step into a magical world through digital street art in Nishi Chaya.
From Sunday, 13 April, an unprecedented AR art exhibition opens inNishichayagai, the historic teahouse district where Kanazawa's past and culture still breathe. Augmented Reality (AR) art overlays computer-generated imagery onto the real world via smartphone or computer.Kanazawa Biyori spoke to the organisers to find out more about the tour.
■Tell me about the tour.Purchase a ticket, scan the QR code with your phone, and the story begins. The venue is the main street of Nishichayagai; when you reach each designated spot, the work automatically comes to life, merging everyday scenery with the digital. The entire Nishichaya-dori forms one narrative, promising a mysterious moment as though you had stepped into a giant picture book.
■What kind of experience can you get on the tour.”Art Café 33 yoi yoi,” which also serves as reception, offers a space to re-experience the works. Its name combines san-san (“33,” brilliantly radiant) with yoi yoi (the pleasant sway of cheerful inebriation). Set against the storied backdrop of Nishichayagai, this AR adventure invites fresh eyes to often-overlooked corners and is recommended for locals and visitors alike.
■Overview and Application DetailsDuration: Ongoing – Sunday, 13 April to Sunday, 30 NovemberHours: Variable; please check the official Instagram account for daily updates.Admission: JPY1,100 per ticketiPhone Rental: JPY10,000 deposit (fully refundable upon return)
■Further InformationOfficial Website https://kanaza-waza.com/33yoiyoi/Instagram https://www.instagram.com/33yoiyoi/Vertical Video https://www.youtube.com/shorts/UhrLjfmIgDsHorizontal Video https://www.youtube.com/watch?v=hJqkvZZe03k
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Contact InformationCompany Name: Kanazawa Biyori Co., Ltd.Address:Sanpia Izumigaoka 511, 255 Fushimishinmachi,Kanazawa City, Ishikawa 921-8172, JapanWebsite: info@kanazawabiyori.comRepresentative: Tatsunori KitaPhone: +81-76-255-7663
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SOURCE Kanazawa Biyori Co., Ltd.
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