Stormrock founders announce Nemesis: A Swiss Incubator and AI SaaS for E-Commerce Brands

Backed by Stormrock's growth, founders Lucas Nova & Fabien Dumas unveil a tech ecosystem to scale and replicate high-recurrence e-commerce performance

GlobeNewswire

July 24, 2025

Zug, Switzerland, July 24, 2025 (GLOBE NEWSWIRE) — Stormrock, a Swiss e-commerce group that generated EUR24 million in revenue in 2024 through its portfolio of high-recurrence consumer brands, is now expanding its impact in the tech and retail space. Its founders, Lucas Nova and Fabien Dumas, have announced the launch of Nemesis: a Swiss-based incubator for high-potential e-commerce brands, along with a proprietary AI-powered SaaS platform built to industrialize the systems and methods behind their growth. The goal: provide other founders access to the operational playbooks and AI agents that turned Stormrock into a category leader.

Fabien Dumas, Co-Founder of Nemesis

Why is this launch strategic?

Nemesis is designed to help founders scale fast and sustainably through:

• A favorable Swiss legal and tax environment
• Direct access to Stormrock's full operating ecosystem
• Internal tools, automation frameworks, and AI capabilities
• Strategic support with minority equity participation (20-30%)

How does their model work?

Nova and Dumas built their method on complete control of the customer lifecycle. Their operational model includes:

• Hyper-personalized user journeys through large-scale A/B testing
• Automated behavioral segmentation engines
• An internal AI stack spanning Ads, CRM, Product, CRO, Finance
• Processes tested across multiple high-growth DTC brands

What does the SaaS include?

The upcoming software platform replicates the systems that powered Stormrock's growth:

• Predictive segmentation algorithms
• AI-driven CRO optimization modules
• Autonomous AI agents for Ads, CRM, Product and Finance
• Collaborative dashboards focused on founder-led decision making

The goal: provide a repeatable, intelligent, and scalable growth system to high-potential founders.

Key Metrics and Data

• EUR24M in revenue reached in 2024 through Stormrock
• EUR60M projected by 2027
• 30+ brands scaled using the same methodology
• AI stack deployed across 6 core departments
• Thousands of ad variants tested each quarter
• Customer retention rates above industry benchmarks

Official Statements

“Nemesis was built to structure everything we've tested, proven, and refined over the years. It's a realistic acceleration platform for founders aiming for operational excellence.” — Fabien Dumas, Co-Founder

“Our goal is clear: to help ambitious founders grow faster without rebuilding the wheel or repeating mistakes we've already solved.” — Lucas Nova, Co-Founder

About

Stormrock is a high-recurrence e-commerce brand launched by Lucas Nova and Fabien Dumas. After reaching EUR24M in revenue, the founders structured their methods into Nemesis, a Swiss incubator for direct-to-consumer businesses, and a SaaS platform designed to replicate their AI-driven, high-efficiency growth engine at scale.

Lucas Nova Co-Founder of Nemesis

Press inquiries

Stormrock
https://stormrock.fr/
Fabien Dumas
fabien.d@celesty.ch
+33 5 32 88 01 45
Waldhof 1, Zug, Switzerland