The beloved taco brand enters the bowl game with bold flavors, dramatic flair, and a limited-time celebritycollab: The Broski Bowl
Torchy's Tacos, the cult-favorite known for its “Damn Good” tacos, is turning up the heat and expanding its menu with the official launch of Torched Bowls – a new crave-worthy lineup of bold, layered bowls designed to satisfy flavor seekers who are ready to break up with their sad boring bowls.
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Crafted with the same high-quality, craveable ingredients, signature taste, and unapologetic attitude Torchy's is known for, the new Torched Bowls are anything but boring. The bowls feature savory proteins, spiced grains, fresh toppings, and punchy sauces – all designed to bring full-on flavor and full-belly satisfaction.
To mark the moment, Torchy's has partnered with Brittany Broski, pop culture and internet sensation and self-declared flavor connoisseur, to headline the “Break Up With Boring Bowls” campaign. As the face of the launch, Brittany is starring in a hero ad, and leading social content, and helping fans find their new favorite bowl – including her own limited-time collab: The Broski Bowl.
“This is such an insane full circle moment for me because – a dream come true because when I was at Texas A&M, I would save up my broke college kid money to treat myself to Torchy's queso and it was always a small joy, “says Broski. “And now I have my own Torchy's Bowl! It combines the harmonious beauties of Texan BBQ and the genius of Torchy and his tacos…I love you, Torchy's.”
“We're so damn excited to pair two Texas icons,” says founder and Chief Innovation Officer Mike Rypka.” “Let's face it, we know break-ups are hard. But eating boring bowls is even harder. AtTorchy's we've always been a place where you can come to be yourself, let you hair down and enjoy damn good food.”
THE TORCHED BOWLS ARE HERE
Torchy's Torched Bowls lineup includes:
— NEW: The Broski Bowl (LTO) – Spicy grilled chicken, street corn, cilantro-lime rice, pickled onions, creamy jalapeño ranch, and crunchy tortilla topping
— Baja Shrimp Bowl – Grilled shrimp, chipotle slaw, avocado, mango, and crema over cilantro-lime rice
— Green Chile Pork Bowl – Slow-roasted pork, pickled onions, shredded cheese, jalapeños, and tomatillo sauce
— Chicken Fajita Bowl – Marinated grilled chicken with sautéed peppers, corn, crema, and crispy tortilla strips
The campaign invites fans across the country to “Break Up With Boring Bowls” – and find true flavor love at Torchy's. You can now finally find your forever bowl at Torchy's!
The full Torched Bowls menu – including the limited-time Broski Bowl – is available now in-store, online, and via delivery at participating locations.
About Torchy's Tacos
Founded in Austin, Texas, Torchy's Tacos has grown from a single food trailer to over 130 locations across the U.S., all with one mission: serve Damn Good tacos (and now bowls) that make people crave more. Torchy's is known for its scratch-made recipes, irreverent spirit, and bold flavors that never apologize.
www.torchystacos.com
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SOURCE Torchy's Tacos
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