Acquisition adds over $800 million in AUM and extends NorthRock's signature Personal Office® service model to Northern California
NorthRock Partners (NorthRock), a full-service financial and lifestyle advisory firm, today announced its acquisition of Parkside Advisors, a 2024 Worth Top RIA Firm with $800 million in assets under management (AUM). This marks NorthRock's second acquisition of 2025 and underscores the firm's commitment to extending its fully integrated service model into the San Francisco Bay Area.
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Founded on a mission to provide integrated financial planning solutions to high-net-worth (HNW) individuals with complex financial needs, Parkside Advisors has built an elite reputation serving corporate executives, tech professionals, entrepreneurs, and business owners – a client base perfectly suited for NorthRock's innovative Personal Office® model, which delivers comprehensive resources and personalized, holistic financial advice. NorthRock not only crafts customized strategies across investment, tax, estate, and lifestyle planning but also manages the operational complexities involved, ensuring a seamless and integrated client experience.
“Parkside shares our passion for delivering comprehensive, relationship-driven advice,” said Sean Baenen, Managing Partner at NorthRock Partners. “Their expertise and deep roots in the Bay Area further strengthen our ability to serve clients in one of the nation's most dynamic markets. Even as we grow, NorthRock remains grounded in our responsibility to provide advice that makes a difference in people's lives – especially those experiencing wealth in a new or evolving way.”
As part of the acquisition, Managing Principals Charlie Benziger and Audrey Grubman, along with their team of advisors and staff, will join NorthRock. The addition of Parkside Advisors establishes a new NorthRock office in Berkeley, complementing its existing offices in San Francisco and San Rafael and further expanding the firm's Bay Area footprint.
“Joining NorthRock was a decision driven by shared vision and alignment,” said Charlie Benziger, Managing Principal at Parkside Advisors. “Their Personal Office® model allows us to provide a more comprehensive suite of financial, tax, estate, insurance, philanthropic and investment solutions all under one roof. Integrated advice leads to better client decisions which leads to better outcomes. We're excited to launch NorthRock Berkeley and be part of a firm that shares our commitment to building financial security and creating legacy one key decision at a time.”
NorthRock Partners continues to grow its national presence, now managing over $8.6 billion in assets for over 2,800 clients. The firm's momentum continues following a recent expansion in Chicago in addition to acquisitions in Appleton, Raleigh-Durham and San Francisco. NorthRock is an advice firm with specialized divisions including NorthRock X serving athletes and entertainers, Foundation X focusing on philanthropists, and NRX Hockey dedicated to professional hockey players.
For more information on NorthRock Partners and its services, please visit www.northrockpartners.com/what-we-do/financial-advice.
About NorthRock Partners
NorthRock Partners is a global financial advice company serving over 2,800 clients and managing $8.6 billion in assets. For over 30 years, NorthRock has placed clients' complex financial and life needs at the center through its Personal Office® model. This integrated approach builds a dedicated, customized team around each advisor, enabling them to coordinate all aspects of a client's life-from investments, tax, and insurance to estate, legal, business strategies, lifestyle, and philanthropy. With this structure, advisors are positioned to deliver clear, proactive, and behaviorally informed advice that fosters long-term relationships and helps clients achieve both financial and personal goals. NorthRock is recognized as a Barron's 2024 Top 100 RIA for its leadership and excellence.
NorthRock Partners alsooffers specialized divisions, including NorthRock X for athletes and entertainers; FoundationX for philanthropic and foundation advice and services. To learn more, visitwww.northrockpartners.com.
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SOURCE NorthRock Partners
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