PepsiCo(NASDAQ: PEP) is saddling up for summer with the launch of an exclusive collaboration with renowned streetwear brandSamii Ryan®. ThePepsi® x Samii Ryancapsule collection is a bold fusion of Y2K nostalgia, rodeo-core fashion, and the unmistakable flavor of PEPSI® Wild Cherry -dropping online onJuly 11, 2025.
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Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets,graphic tees,cozy sweats, andaccessories. Each piece is drenched in cherry red hues and decorated with retro PEPSI iconography, capturing a playful blend of fashion and flavor.
“Pepsi is iconic-it's more than a drink, it's a feeling,” saidSamii Ryan, founder and designer of Samii Ryan. “Just like our brand, it's about joy, energy, and showing up exactly as you are. We're thrilled to top this summer with a rodeo-inspired, wild cherry twist.”
The limited-edition collection will be available exclusively onwww.SamiiRyan.comand through select specialty retailers beginningJuly 11.
This collaboration was brought to life by Joester Loria Group, representing PepsiCo, andBlitz Licensing, representing Samii Ryan.
ABOUT SAMII RYAN®Founded by entrepreneur and designer Samii Ryan, the brand is known for its nostalgic, feel-good fashion inspired by femininity, pop culture, and self-love. Since its launch, Samii Ryan has become a go-to for curated collaborations and viral streetwear rooted in happiness and authenticity.
ABOUT PEPSICOPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries. Through its wide range of iconic beverages and commitment to innovation, PepsiCo continues to lead in shaping the future of culture and refreshment.
Contact:info@samiiryan.com| media@pepsico.com
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SOURCE PepsiCo
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