VinFast knows: For Americans, cars are family members, often even given names

Americans are increasingly seeing their cars as integral parts of the family- giving them names, sharing daily moments, and prioritizing their care, especially after they prove their worth in a crucial situation. This growing trend was a key insight for VinFast as they prepared to introduce their vehicles to the U.S. market. Their vision was clear: to design a car that genuinely feels like a cherished family member.

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“The Bug Slayer”, “Earth Mover”, “Baby SweetLil' Kayden”,”Fancy Jenny”.

Wondering what these names are? They're just some of the loving nicknames Americans give their cars. Does your car have a name? Do you chat with it regularly, or even feel a pang of guilt driving another vehicle? If so, you're definitely not alone.

The Deep Connection: Cars Are Family Now

Polls reveal that a significant majority of drivers consider their cars full-fledged family members. Almost as many owners strengthen this bond by giving their four-wheeled companions names. Furthermore, a substantial number of these owners regularly talk to their cars.

Every day, our cars take us to work, keep us warm on a cold commute, and sometimes even give us an adrenaline rush when we hit the gas. In many ways, our cars can reflect who we are. It's no wonder people give them nicknames, get custom license plates, or hang unique air fresheners.

What's more, for many, a car can become a true protector, earning deep gratitude and forging an even stronger bond after keeping them safe in a collision.

A survey of 2,000 car owners, conducted by OnePoll on behalf of Meineke, a car care center, explored people's feelings toward their vehicles and their preferences for future ownership.

The survey revealed that51% of car owners consider their vehicle to be part of their family(1).Approximately53% would keep their current car forever if they could.This strong attachment stems partly from anemotional connection (22%)andfond memories (24%).

VinFast VF 8: Designed as a Trusted Family Companion

When VinFast prepared to launch its vehicles in the U.S. market, they had a clear vision: to make the car a true family member.

The Vietnamese automaker based its entry into the American landscape on three main pillars:high-quality products, inclusive pricing, and outstanding aftersales policy.

Currently, the VF 8 boasts a competitive MSRP starting at just$39,900 for the Eco trim and $44,900 for the Plus trim.To make ownership even more accessible, appealing leasing programs begin as low as$269 per month, and the vehicle is eligible for an attractive0% interest financing offer.

The VF 8 also comes with anexceptional warranty package: 10 years or 125,000 miles for the vehicle itself, plus a 10-year unlimited mileage warranty for the battery in non-commercial use.

With such an accessible price and robust support,adding a new “family member” like the VinFast VF 8 to your household has never been easier.

A Closer Look at the VF 8's Standout Features

VinFast's “inclusive” pricing means that while their vehicles might not have the absolute lowest price on the market, they areexceptionally well-equipped for their cost.

For instance, theVF 8 Plusversion elevates the driving experience with premium vegan leather upholstery. The driver's seat offers12-way power adjustments, along with heating, ventilation, and memory functions, ensuring optimal comfort on every journey.

Technologically, the VF 8 boasts a expansive15.6-inch infotainment screenand aHead-Up Display, providing drivers with essential information at a glance. Safety is paramount, with11 airbagsstrategically placed to protect all occupants.

Both the Eco and Plus versions come fully equipped with an advancedDriver-Assistance System (ADAS). This comprehensive suite includestraffic jam assist, highway assist, lane departure warning, lane keep assist, and lane centering assist. Drivers will also appreciate popular features likeadaptive cruise control, intelligent speed adaptation, forward collision warning, rear cross-traffic alert, and blind-spot warning. Maneuvering the VF 8 is made easier withpark assistand a360-degree surround-view monitor.

Adding another layer of convenience and fun, theVF Connect appallows drivers to personalize their experience. Features likecamp mode, pet mode, and valet modecater to various needs, while integrated games and utilities offer entertainment.

The VinFast VF 8 is clearly positioning itself as a compelling option for U.S. families looking to embrace electric mobility.

So, what will you name your VF 8?

(1) https://wkml.com/2024/03/27/some-people-consider-their-cars-family/

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SOURCE Vinfast Auto LLC

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