The new collaboration is the perfect recipe for style-discover it at janieandjack.com.
It's a sweet summer as Janie and Jack introduces their new collection with Milk Bar, an iconic NYC based dessert shop. In partnership with founder, award-winning pastry chef and mom, Christina Tosi, the collection features looks inspired by Milk Bar's signature treats.
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The new 25-piece collection is a confection of decadent details-think an exclusive hand-drawn print, a dash of denim, a sprinkle of stripes and more in sizes up to 12. The sweetest part? A matching apron for adults.
“Milk Bar has always been about more than dessert: it's about creating moments of joy,” said Christina Tosi, founder of Milk Bar. “Our new collection with Janie and Jack does just that, giving kids some sweet new ways of expressing themselves through Milk Bar's creative and whimsical spirit.”
“We believe childhood should be sweet-and this Milk Bar collection brings that to life in the most joyful way,” said Parnell Eagle, President of Janie and Jack. “Collaborating with Christina, a mom and a creative force, made this feel personal, playful and full of heart.”
The campaign, featuring Christina Tosi, was shot at Milk Bar's flagship bakery in NYC, featuring moments from an exclusive Milk Bar x Janie and Jack event. Ranging from $18.50 to $79, the collection will be available on June 11 at janieandjack.com and in stores nationwide on June 16.
With the launch of their collection, Janie and Jack will be joining Milk Bar in supporting Cookies for Kids' Cancer, a nonprofit funding pediatric cancer research. Customers can donate at checkout in any Janie and Jack store. Janie and Jack will be matching donations up to $10,000.
ABOUT MILK BAR Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 12 bakery locations in NYC, LA, Washington DC, Las Vegas and Seattle, ships treats nationwide through an eCommerce care package platform and most recently launched a line of grocery products, available nationwide in major retailers such as Whole Foods and Costco. Milk Bar is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.
ABOUT JANIE AND JACK Janie and Jack is a design house for kids-because individual style starts early. Each season's collections feature charming twists on classic fashion. Janie and Jack is known for family moments, thoughtful details, and memorable gifts. Janie and Jack, owned by Go Global Retail, recently acquired HATCH Collection, a leader in premium maternity fashion, expanding its reach to early parenthood. The brand has also debuted its new marketplace platform, offering curated products in home décor, toys, health and baby gear, becoming a one-stop destination for families. Visit Janie and Jack stores nationwide for kids' clothing from newborn to size 8 and www.janieandjack.com for up to size 16.
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SOURCE Janie and Jack
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