OLIVE TREE PEOPLE, the pioneering waterless beauty brand harnessing the power of wild mountain olive trees, celebrates its two-year U.S. BIRTHDAY alongside National Olive Day (June 1). Since its 2023 launch, the brand has mobilized 60,000+ consultants to educate consumers about waterless beauty. It has achieved industry-leading growth, outpacing celebrity beauty brands like JLo Beauty by Jennifer Lopez and has twice the growth rate as the newly acquired Rhode by Hailey Bieber. Olive Tree People's revenue grew 600% faster than Beautycounter's second-year growth, based on internal sales data from the past two years. This year the company reached a valuation of over $1 billion with its Olive Tree People subsidiary becoming by far the fastest-growing waterless beauty company in the fastest-growing segment of the beauty industry: Waterless Beauty. The global waterless cosmetics market is projected to reach $17.21 billion to $22 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 10%, according to industry reports.
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The Waterless Wake-Up Call”Most women don't realize their go-to skincare products are 70-90% water,” explains Thomas Lommel, olive tree farmer and founder of OLIVE TREE PEOPLE. “Our two-year mission has been about showing there's a better way-where every drop counts for your skin and our planet.We didn't just remove water-we rewrote beauty's future.”
The brand's unique approach replaces water entirely with its patented Holistic Beauty Molecule® derived from wild mountain olive trees. This innovation has
— Createdskincare to be 70% more effective than water-based formulas
— Saved millions of gallons of water through concentrated formulations
— Built an educational movement reaching millions through its consultant network
By the Numbers: Two Years of Impact
— 600% faster revenue growth in 2 years thanBeautycounter's second-year performance (2023-2024 internal sales data)
— 2X the growth rate of newly acquired celebrityskincare brand Rhode by Hailey Bieber (2023-2024 market data)
— $105M+ 2 year revenue, surpassingJLo Beauty's reported $75M annual sales
— 31,000eco-certified olive trees cultivated in Spain
— Clean water access provided to 15,000+ Africans through well projects
Olive Day & 2nd Birthday Celebration: Education as the Root of ChangeTo mark this birthday, OLIVE TREE PEOPLE is:
— Launching new educational tools for its 60,000+ consultants to reach more of America's 168.6 million women
— Expanding its “Beautiful Cycle” program, with new water well projects in Africa.
Join the MovementConsumers can participate in Olive Day & Birthday celebrations by:
— Join the Movementfor waterless beauty education
— Connect with a local consultant to learn about theirskincare's water content
About Us:About OLIVEDA International, Inc. OLIVEDA International, Inc. and its subsidiary, OLIVE TREE PEOPLE Inc., as well as the European companies, OLIVE TREE PEOPLE Europe AG and OLIVEDA Deutschland GmbH, as well as Olive Tree Farmers SL were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the [Olive Tree Therapy 10 years in 14 days] as well as the inventor of [olive matcha], which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, OLIVEDA and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
In addition to online sales and a Europe-wide branch network of thousands of retail stores, OLIVEDA Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already OLIVEDA fans and support its success. Further information on OLIVEDA International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking StatementsThis press release may contain statements, estimates or projections that constitute “forward-looking statements” pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company's filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
Further information on OLIVEDA International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
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