The Brand with the World's No. 1 Selling Probiotic Strain Unveils Her Florastor Digest + De-stress, a new women-focused formula, along with fresh survey insights on stress and health
Florastor®- the brand with the world's No. 1 selling probiotic strain, backed by 70 years of trusted research, is shining a spotlight on a silent issue: women's stress. It's not just personal; it's communal. A new survey commissioned by Florastor – Gut Check: What's Stressing Women Out? – reveals that 73 percent of women take on the stress of their friends and family, often acting as emotional first responders. The toll? The survey found that 72 percent of those women admit they feel both societal and internal pressure to take on this emotional labor. And it's no wonder – 60 percent of those surveyed believe it's more stressful to be a woman in 2025 than ever before. As stress increasingly disrupts everything from mental health to digestion, Florastor is amplifying the call to protect women's health from the inside out and launching the new Her Florastor Digest + De-stress Probiotics, the only probiotic to tackle digestion, vaginal health and stress – all in one!
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The revealing survey also found that the average woman reports feeling stressed for five hours a day, or about 21 percent of her day, with Gen Z and millennials clocking in even higher at six hours daily. Despite this heavy emotional load, only 18 percent of women are “very open” with friends and family about their stress levels, and another 52 percent often fake being “fine” when they aren't. The emotional burden isn't going unnoticed – 63 percent of women believe their stress levels are equal to or even higher than those of the men in their lives. The desire for relief is so strong that 26 percent of women said they would delete social media, and 14 percent would even sleep on the floor, if it meant cutting their stress in half.
Recognizing the unique ways stress impacts women's health, especially gut health, Florastor has introduced Her Florastor Digest + De-stress Probiotic, a daily probiotic designed to help women feel their best. With targeted support for digestive and vaginal balance and stress relief, Her Florastor helps women stay resilient, and ready for whatever comes their way. Formulated with clinically studied probiotics and fast-acting L-theanine, it's the only probiotic that delivers comprehensive benefits for digestive, vaginal, and emotional health to help keep women balanced. The brand is also introducing a new Digest + Metabolic Support Gummy-power-packed with a pre + probiotic blend and vitamin B12 to support better digestion, less bloating, and a healthy metabolism.
“At Florastor, we understand that women's health needs are interconnected – and that stress can impact the body in ways that are often overlooked,” said Bindu Shah, Chief Marketing Officer at Florastor. “The insights from our recent survey show just how many women are carrying the weight of stress daily, often at the expense of their overall well-being. Her Florastor was created to provide targeted digestive, vaginal, and stress relief support, all in one daily probiotic backed by trusted science, because when all systems are go, women can take on anything.”
As part of the launch of Her Florastor, the brand is partnering with entrepreneur, reality TV star, and new mom, Lindsay Hubbard, to help spark an open conversation around women's stress and health. In addition, Florastor took to the streets in New York City on May 17, offering Her Florastor samples, encouraging women to take charge of their well-being. Building on an ongoing partnership, Florastor is also working with brand ambassador Steph Grasso, MS, RD, who continues to share expert insights on the connection between gut health, stress, and overall well-being.
“When you're stressed, your gut often feels it first – from bloating and discomfort to irregular digestion,” said Florastor Brand Ambassador, Steph Grasso, MS, RD. “That's why I'm so excited about Her Florastor. It's the first probiotic that's specifically formulated to deliver digestive and vaginal balance and stress relief. It's a simple but powerful way for women to support their bodies through the ups and downs of everyday life.”
The “Gut Check: What's Stressing Women Out?” survey of 2,000 women revealed how stress is impacting different areas of women's lives, from health and daily routines to personal relationships. Check out the survey results below for key insights on how stress is impacting women's emotional health, daily lives, relationships, and physical well-being.
If Stress Took Over a CityWhen asked how stress would impact their body if it were a city, women said it would show up as:
— Power outages (33 percent)
— Severe weather (32 percent)
— Budget cuts (28 percent)
— Potholes (26 percent)
— Dead flowers (23 percent)
How Stress Disrupts Daily Life
— Stress isn't just taking a toll on women's health – it's also getting in the way of their future plans, with 28 percent saying they're too focused on just making it through the day.
— It's also cutting into their personal lives: 26 percent are spending less time with family and friends, another 26 percent aren't able to pursue their hobbies, and 21 percent feel less connected to their partner.
— To fight back against stress, women turn to simple but powerful habits like carving out “me time” (36 percent), taking a walk (35 percent), hopping in the shower (30 percent), aiming for eight hours of sleep (30 percent), and playing with their pets (27 percent).
— These habits seem to make a real difference – the average woman believes these approaches reduce her stress levels by nearly two-thirds (63 percent).
How Stress Shows Up in Women's Health
— High stress levels impact multiple aspects of women's health, including their quality of sleep (44 percent), their ability to focus (34 percent), and their mental health (34 percent).
— Many also experience digestive issues, with 21 percent reporting digestive upset and 15 percent dealing with bloating and constipation.
— Of those affected, 43 percent said they imagine their gut would send them a “Girl, you need to chill” DM during a stress meltdown.
— Gut health and stress are deeply connected, with 46 percent of women saying it's a two-way street – experiencing digestive issues makes their stress even worse.
What's Stressing Each GenerationDifferent generations are stressed by different factors and at different times:
— Gen Z: Work (37 percent) and relationships with men (19 percent)
— Millennials: Talking on the phone (21 percent)
— Gen X: Their physical health (31 percent)
— Baby Boomers: The news (30 percent)
— In fact, stress starts early for many women: 10 percent say it kicks in with their morning routine, while 15 percent feel it the moment they open their eyes, and for Gen X specifically, 16 percent say it strikes around midday.
Stress and the SpotlightWhen thinking about public figures, women believe these celebrities have had the most stressful past year:
— Britney Spears (21 percent)
— Prince Harry and Meghan Markle (The Duke and Duchess of Sussex) (16 percent)
— Taylor Swift (15 percent)
— Jennifer Lopez (12 percent)
— Hailey Bieber (12 percent)
When reflecting on what these celebrities have gone through, three in 10 women surveyed believe their stress levels this year are even higher than Britney Spears'.
The Soundtrack to StressTo capture what their stress feels like, women identified the songs that best describe their stress levels:
— “Numb” by Linkin Park (20 percent)
— “Stressed Out” by Twenty One Pilots (18 percent)
— “Under Pressure” by Queen and David Bowie (18 percent)
— “Shake it Off” by Taylor Swift (17 percent)
— “I'm So Tired” by The Beatles (14 percent)
— “Toxic” by Britney Spears (12 percent)
— “Waiting on the World to Change” by John Mayer (12 percent)
— “Breathin” by Ariana Grande (10 percent)
— “Running Up That Hill” by Kate Bush (9 percent)
For more information on Florastor, please visitFlorastor.comand follow the brand onInstagramandTikTok.
MethodologyData from a survey conducted by Talker Research on behalf of Florastor® from April 14 to April 21, 2025, with a panel of 2,000 women split evenly by generation.
About Florastor®Florastor, The World's No. 1 Selling Probiotic, is renowned for its probiotic yeast formulation that has supported digestive health for over 70 years. Trusted by healthcare professionals and millions of consumers worldwide, Florastor is dedicated to restoring and maintaining the natural balance of gut flora by flushing the bad and boosting the good bacteria. With a legacy rooted in rigorous research and innovation, the brand continues to advance the science of gut health by providing safe, effective solutions that empower individuals to lead healthier lives.
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