Introducing the limited-edition Cheez-It® Snap'd® Back Bag-where crunchy chips get the reality TV treatment, inspired by Parks' iconic snap backs and packed with crispy comebacks
Prepare to dial up your snack and style game with a partnership that's serving looks and flavor. Cheez-It®Snap'd®-the chip baked with 100% real cheese and known for its crispy bite-is teaming up with reality TV icon and queen of snap backs, Phaedra Parks, to unveil the Cheez-It Snap'd Back Bag. Designed for fans who live for drama and demand a snack that matches their energy, this limited-edition snack-inspired accessory is made to dial up the drama and satisfy cravings, on screen and off.
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“In my world, a snap back is more than a comeback-it's a lifestyle,” said Parks. “Teaming up with Cheez-It Snap'd to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!”
Drawing inspiration from Parks' most unforgettable one-liners, this first-of-its-kind Snap'd Back Bag is made with 100% real shade and styled with reality TV flair. A playful twist on the classic Cheez-It Snap'd bag, this statement-making roll-top bag features a secure snap closure-perfect for keeping your drama (and snacks) in check. Decked out in signature Cheez-It red and gold and stamped with one of Parks' iconic quotes, this accessory is designed to pair perfectly with your favorite bag of baked, not fried, Cheez-It Snap'd chips. This eye-catching piece proves that being extra isn't just accepted-it's celebrated. Because darling, even your snack deserves a little sparkle.
“Cheez-It Snap'd brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Phaedra's signature style and unapologetic wit bring the Snap'd Back Bag to life-it's the ultimate accessory for fans who love to snack and stand out.”
Just in time for Parks' highly anticipated return to reality TV, the Cheez-It Snap'd Back Bag will debut on May 25 at 9 p.m. ET, exclusively at CheezIt.com for $16 with free shipping. Available while supplies last, this limited-edition bag ensures your snacking game is as sharp and snap-worthy as your personality-because nothing bites back quite like a Cheez-It Snap'd.
We know you Want It. Need It. Cheez-It. all the time, so be sure to follow @CheezIt on Instagram, Facebookand TikTokfor updates-and keep your eyes peeled for more.
About Kellanova Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
Kellanova Media Hotline(269) 961-3799media.hotline@kellanova.com
Weber ShandwickLisa Van Cleave(309) 582-6709LHVanCleave@webershandwick.com
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