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Born in the back of a Chevy Blazer and raised by destruction, HOOCH doesn't play music. They detonate it. Their full-length debut FREELOADER, out now on Indica Records, is a raw nerve of blown speakers, blackout memories, and back-alley anthems. It's a soundtrack for bar fights, bad decisions, and the unrelenting hangover of real life – and it might be the best decision this band has ever made.
Led by frontman Gabriel Bower, who credits the album's creation to crawling out of addiction and debt, FREELOADER is a personal exorcism. “I used to be a bit of a maniac,” Bower says. “The lyrics in CRASH MY CAR, TAKE IT TO THE LIMIT, and NOOSE come from a time when I ran away from music, thinking it would never be real for me. This album is everything that built up while I was out running.”
The album's lead single CRASH MY CAR is a Molotov cocktail of bravado and breakdowns. “I'm gonna crash my car / Just like the movie stars / Snort cocaine off my Balenciaga,” Bower snarls over a riot of guitars. “I'm gonna take my pain right to the liquor store / Find a way to always keep me wanting more.” It's part fantasy, part confession – and all fire.
The second single TEKILLYA hits with the subtlety of a broken bottle, packing punk snarls, surf riffs, and rabbit metaphors into just over a minute of mayhem. “Hey little rabbit / You better stay out of my garden,” the track spits, daring you to flinch. And if you blink, it's already moved on to something weirder and wilder.
HOOCH is made up of five snarling personalities from Halifax: Gabriel Bower (vocals, guitar), Neil LeMoine (bass, vocals), Andrew Matthews (drums), Morgan Zwicker (guitar), and Kathryn McCaughey (keys, vocals) – a crew with enough backstories to fill a crime blotter and enough talent to blow the roof off any club from Montreal to Moncton. And with Peter Edwards on mixing and Ryan Morey on mastering, FREELOADER doesn't sound just dangerous – it sounds huge.
FREELOADERis the album you blast when you've got nothing left to lose – and everything to scream about. This is garage rock for the reckless, the ragged, and the real. No polish. No pretense. Just HOOCH.
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SOURCE HOOCH
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