New Integration Empowers Sales Teams with Actionable Content Insights to Drive More Personalized Buyer Experiences
PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, today announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences.
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The integration enables joint customers to incorporate content engagement data into seller actions, providing critical insights into what content prospects are meaningfully engaging with and which topics are most relevant to target accounts. These insights allow sales teams to tailor their engagement with unprecedented precision.
“This integration gives sales teams a tremendous advantage by revealing exactly which content resonates with prospects and what topics they care about most,” said DevGanesan, CEO and President at PathFactory. “Sellers can now have more meaningful conversations that directly address buyer interests, significantly shortening sales cycles and improving conversion rates.”
Joint customers ofSalesloft and PathFactory will experience a number of benefits, including:
— Actionable Content Signals: Empower sellers with content engagement insights in Salesloft's AI-powered Rhythm workflow by letting them know they have a highly engaged lead that is ready for 1:1 seller engagement.
— Buyer Consumption Analysis: Surface all content that met the engagement threshold during a session and the associated topics on the buyer's profile page.
— Fuller Buying Committee Insights: Create Buyer and Account records in Salesloft when visitors have meaningfully engaged with content but are not yet accounted for in Salesloft.
— Tailored Email Experiences: Use generative AI emails in Salesloft that can be edited as desired, and attach links to further the buyer experience.
“This integration addresses a critical gap in the B2B sales process by surfacing content engagement data directly in the sales workflow viaSalesloft Rhythm. Together, we help sellers act first on what matters most,” said Lesley Renna, SVP of Alliances and Ecosystem at Salesloft. “Sales teams now have the content intelligence they need to focus on the right buyers at the right moments with the right content.”
The integration is available immediately to all joint customers ofPathFactory and Salesloft.
About PathFactory
Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.
About Salesloft
Salesloft powers durable revenue growth for the world's most demanding companies. Salesloft's industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency.
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