Catalina Snacks®, aleading innovator in better-for-you snacks and cereals, is lighting up the aisles with the launch of its first-ever national advertising campaign: “The Bright Side of Better TM”. The multi-media campaign includes streaming video and curated graphics produced by the brand's creative agency, Nomadic, and will be rolling out across national platforms with the help of media agency, ICON International. This high-impact initiative marks a major milestone for the brand as it redefines what better-for-you snacking looks-and tastes-like.
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Titled “The Bright Side of BetterTM,” this bold new initiative marks a pivotal moment in the brand's evolution making each bite even more flavorful and satisfying. The campaign signals a new era for Catalina Crunch, fusing vibrant visuals, craveable storytelling, and a serious nutrition punch to deliver one powerful message: that choosing nutritional snacks doesn't have to mean sacrificing flavor or enjoyment. With high-quality, wholesome ingredients and uncompromised taste, the brand is inviting consumers to expect more from their everyday snacks.
“It's an exciting time for Catalina Snacks, as we continue to see explosive growth. We're disrupting traditional cereal and snacking categories with our lower sugar and higher protein products that consumers are aligning with,” said Sam Martin, CRMO of Catalina Snacks. “Our confidence in the brand's positive nutrition and consumer appreciation shines through in this campaign, focusing on the joy of better-for-you snacking and creating a new standard for what that can be.”
At the heart of the campaign are two category-shaking heroes – Catalina Crunch Cereal and Catalina Crunch Snack Mix. Boasting 11g of protein – 5x more than the leading sugary counterpart – and 0g of sugar, Catalina Crunch Cereal is full of delicious, feel-good nutrition. Catalina Crunch Snack Mix brings craveably crunchy, snackable satisfaction with 10g of Protein and a Good Source of Fiber in each serving.
“We think this is the perfect opportunity to capitalize on the brand's growing national distribution, as well as the incredible work our team has put in for the last 18 months improving taste profile and packaging graphics,” said Doug Behrens, CEO of Catalina Snacks. “Leveraging national media allows us to build broad awareness with our consumers, sharing what Catalina Crunch has to offer to a wider audience. It's a bold step forward in helping even more people discover that healthier choices can still be incredibly craveable.”
The dynamic advertising campaign will run on national connected TV, streaming video, YouTube, Meta, and TikTok. This comes on the heels of Catalina Snack's impressive growth trajectory, including the brand's expansion into over 28,000 retail locations nationwide and Cinnamon Toast becoming the #1 protein cereal on the market*. In 2024, Catalina Crunch eliminated 2.4 million pounds of sugar from consumers diets, with over one million pounds of sugar eliminated from consumer diets so far in 2025 alone**. The campaign also follows Catalina Crunch's bold rebrand, which introduced a fresh new look and improved recipes, reaffirming the brand's mission to deliver crave-worthy snacks that are as delicious as they are better-for-you.
Supported with meaningful investment to drive awareness and invite new consumers to try Catalina Crunch, “The Bright Side of BetterTM” campaign will run May through October 2025, Fans and newcomers to the brand can purchase Catalina Crunch at catalinacrunch.com and Amazon, or at major retailers including Walmart, Costco, Whole Foods, Target, Sprouts and Kroger.
*Based on total dollar sales in SPINS L52-Week data (week ending 3.23.25) for high-protein cereal items.
**Sugar reduction based on cereal shipment volume, with each serving of Catalina Crunch having 11g less sugar than the average conventional alternative (12g per serving)
About Catalina Snacks and Catalina Crunch® Founded in 2018 by Krishna Kaliannan, a type 1 diabetic, Catalina Snacks is a high-growth Snacking company producing better-for-you products that deliver uncompromised taste and a craveable crunch. The brand's mission is to make healthier options that are accessible and convenient for a variety of lifestyles and occasions. Today, Catalina Crunch offers a robust line of healthy and delicious products including cereal, cookies and snack mixes, which are low in sugar while providing positive nutrition like protein and fiber.
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SOURCE Catalina Crunch
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