YUMI, the leader in nutritious snacks for babies and toddlers, announces its latest innovation: the Organic Super Bar, a soft-baked breakfast bar for the whole family, launching nationwide at Whole Foods. This marks YUMI's first retail expansion beyond early childhood nutrition, as it grows into the lunchbox and beyond.
Organic Super Bar marks YUMI's first retail expansion beyond early childhood nutrition, as it grows into the lunchbox.
“This is a major milestone for YUMI,” says Angela Sutherland, co-CEO and co-founder. “The Organic Super Bar allows us to scale our mission – to build a healthier generation – to new grocery aisles.”
A leader in breakfast and grab-and-go nutrition, each Organic Super Bar is an excellent source of fiber and a good source of 8 essential vitamins and minerals, built to address some of the most common nutrient deficiencies. With a delicious jam center made from real, organic fruits and veggies, it contains 0g added sugar, aligning with YUMI's mission to cut sugar from the food system. The Organic Super Bar comes in three flavors-Strawberry, Mango, and Blueberry-and is plant-based, nut-free, dairy-free, and gluten-free.
“The Organic Super Bar reflects our deep commitment to putting more nutrition in the food system while cutting excess sugar,” says Evelyn Rusli, YUMI co-CEO. Recent studies show only 5% of Americans get enough fiber1-one Organic Super Bar delivers about 25% of the daily recommendation.
Key Nutrition Highlights:
— 0g added sugar
— Excellent source of fiber
— Good source of 8 essential vitamins and minerals
— 7+superfood veggies
— Available in Strawberry, Mango, and Blueberry
— Plant-based, school-safe recipe
Launching at retail in late 2022, YUMI's toddler nutrient-dense bars and puffs quickly became household favorites, setting new standards in nutrition, taste, and quality, with over 28 million bars sold.
ABOUT YUMIYUMI is on a mission to build a healthier generation through transparent, science-backed nutrition. YUMI products are organic, plant-based, gluten-free, non-GMO, and kosher, and the brand is certified by the Clean Label Project. Learn more atwww.HelloYumi.com or follow them on social media @YUMI.
1https://pmc.ncbi.nlm.nih.gov/articles/PMC6124841/
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SOURCE YUMI
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