Largest Toy Show in Western Hemisphere Opens Saturday in NYC

119th Toy Fair® Will be Held March 1 to 4 at theJavits Center

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WHAT: Get ready for an unforgettable four days with innovative toy companies from around the world! The119th Toy Fair® – the largest toy show in the Western Hemisphere, whose size is equivalent to nearly eight football fields filled with toys – will open its doors on Saturday, March 1 for a four-day run. An event for trade guests and media only, Toy Fair gives attendees exclusive, hands-on access to hundreds of thousands of brand-new toys and games that are coming out throughout the year. From nostalgic toys with a modern twist, personalized play experiences that reflect kids' “vibes,” and playthings designed for milestone moments, to collectibles, toys inspired by popular entertainment, and so much more, Toy Fair will feature exciting visuals, tons of hands-on fun, and a chance to show your audience this year's hottest toys before they hit store shelves. The event will kick off on Saturday, March 1 with a 9 a.m. ribbon-cutting ceremony and a parade of costumed characters (beginning at 8:30 a.m.). Spokespeople will be on-site in the Press Center (Level 3, Booth 3145) to discuss the latest toy trends, consumer shopping insights, industry data, and the economic outlook for the toy industry. Visit ToyFairNY.comor the Toy Fair online press roomfor more information.WHEN: March 1 to 3 | 9 a.m. to 6 p.m. March 4 | 9 a.m. to 4 p.m.WHERE: Javits Center, New York CityREGISTER: Advance registration is mandatory for access to Toy Fair. Verification of media credentials is required. Follow the conversation and share Toy Fair news with #ToyFairLife.CONTACT: Litzky Public Relations, Toy Fair PR Team / ToyFair@litzkypr.com

About Toy Fair® toyfairny.comProduced by The Toy Association, Toy Fair® is the largest and most comprehensive play-focused experience unifying the toy industry's entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

Visit the Toy Fair Online Press Room

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SOURCE The Toy Association

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