$29M Impact and Nearly 228,000 Visitors in Two Years
Riverside's reputation as a cultural powerhouse continues to grow, fueled by the success of The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum. In just two years, an independent study shows The Cheech has generated an impressive $29 million economic impact, welcoming 227,932 visitors-90% from outside the region.
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“I have always said Riverside is the next great art town, and these numbers prove we are on our way,” said Cheech Marin.
With Riverside now a must-visit arts destination, The Cheech and the Riverside Art Museum (RAM) announce a dynamic 2025 exhibition schedule, showcasing Chicanx art, local history, and community-driven storytelling. Riverside is a prime destination for art lovers, historians, and cultural travelers alike. Plan your visit atriversideartmuseum.org.
The Cheech Marin Center for Chicano Art & Culture
— Amalia Mesa-Bains: Archaeology of Memory (March – August 2025): The first retrospective of this groundbreaking Chicana artist concludes its national tour at The Cheech.
— Hecho en Park Avenue(March – September 2025): Works by local artists created in collaboration with community members explore Chicanx life and Riverside's Eastside history.
— Cheech Collects(June 2025 – May 2026): The fourth edition features new works from Marin's collection.
— Soy deTejas(Fall 2025): This survey of Latinx artists across Texas bridges generations and disciplines to highlight the state's diversity.
Riverside Art Museum
— JoelSternfeld: On This Site(now through August 2025): A poignant photographic series documents American landscapes tied to historical events.
— To Rise Above Ruins: TamaraCedré(March – August 2025): Archival and new works explore land use and community resilience in Puerto Rico and Southern California.
— Regional History:Noé Montes(September 2025 – February 2026): A powerful photographic exhibition examines exploitation and resilience in Inland Southern California.
— The Versatility of Pulp: RAM Members Exhibition(April – October 2025): Contemporary works on paper are by Inland Empire artists.
— EnriqueSerrato: A Legacy of Chicano Art (October 2025 -January 2026): Acquired works from this late collector celebrate his support of artists.
— 60 Miles East(October 2025 – April 2026): This exhibition chronicles Riverside's 1990s music scene.
Now on view: Desde los Cielos (From the Heavens), Andrew K. Thompson: The Pleasure of Being Wrong, Kandy G. López: (In)visible Threads, Eve Wood: Mostly Birds (and a Few Humans), and Shifting Perspectives: Cheech Collects.
MEDIA CONTACT: Melissa Richardson Banks (213) 446-3467 art@causeconnect.net
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SOURCE Riverside Art Museum
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