35-Year Beauty Brand Taps Beauty Veteran to Lead Bold New Era of Innovation and Growth
ONYX Professional®, a leader in innovative, consumer-driven beauty solutions, is proud to announce the appointment of Sandra Abdallah as Chief Executive Officer (CEO). Abdallah assumes the position as ONYX's first CEO following the legacy of founder Marsha Martin, who established the company in 1990. Known for its iconic products, including category leading Nail Polish Removers, Hard As Hoof® Nail Strengthening Cream, and Cracked Heel Stick, ONYX has established a strong reputation for delivering affordable beauty solutions across nail care, footcare and bath.
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With over two decades of experience scaling and leading globally recognized brands, Abdallah is well-positioned to drive ONYX into an exciting new chapter of growth. She brings an extensive track record of transforming brands through visionary leadership and consumer-obsessed strategies. Most recently, as CEO of MAM Baby North America, she spearheaded a significant brand evolution, delivering double-digit growth while modernizing the organization, resulting in MAM Baby becoming the market leader in its categories. Prior to MAM, Abdallah served as the General Manager of the Bath and Beauty Division at Centric Brands after 14 years in leadership roles at L'Oréal Consumer Products.
“I am thrilled to be joining ONYX Professional, a brand known for innovation and quality, and a true leader in self-care,” Abdallah shared. “Together with the team, we will lead Onyx into a new era of growth, with a keen focus on our evolving consumer.”
About ONYX Professional®ONYX Professional® puts the “fun” in “function” with a treasure chest of accessible, well-designed, high-performing, professional-grade nail, foot, and bath & body products. Providing skincare for every body part, the brand puts formula first using good-for-you ingredients that deliver incredible benefits at a great value. Paraben-free; phthalate-free, and cruelty-free. What isn't in ONYX formulas is just as important as what is.
For more information about ONYX Professional and its product lineup, visit https://onyxbrands.com.
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