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What: The U.S. Postal Service will issue its Freshwater Fishing Lures stamps at Johnny Morris' Wonders of Wildlife National Museum & Aquarium in Springfield, MO, on March 13. This release celebrates the beauty and ingenuity of some of America's most successful freshwater fishing lures with a colorful pane of 20 Forever stamps featuring five different, close-up photographs of five popular designs. The first-day-of-issue event for the Freshwater Fishing Lures stamps is free and open to the public. News of the stamps is being shared with the hashtag#FishingLuresStamps.Who: John DiPeri, vice president, regional processing operations – Western Region, U.S. Postal ServiceWhen: Thursday, March 13, 2025, at 11a.m. CentralWhere: Bass Pro Shops, Wonders of Wildlife National Museum & Aquarium 500 W. Sunshine St. Springfield, MO 65807RSVP: Attendees are required to register at usps.com/fishingluresstamps to receive free admission to Johnny Morris' Wonders of Wildlife National Museum & Aquarium.Background: From the earliest handmade wooden lures to modern swimbaits made of advanced materials, there are countless freshwater fishing lures available, each designed to meet the specific needs of the angler. Crankbaits, or plugs, are popular among anglers because they are relatively easy to use. They attract a variety of fish, including bass, walleye and pike. Their unique swimming action is generated by a plastic lip and curved body, which make the lures dive and wiggle just by reeling them in. Anglers tend to run these lures along the bottom, bouncing them off rocks, logs or other submerged structures. An in-line spinner lure is made to mimic the movement of a swimming bait fish, attracting predator fish with a spinning blade and a weighted body that create vibration in the water. They often have tails dressed with feathers, animal hair or rubber skirting to attract bass, trout, pike and other species in shallow streams, deeper rivers and lakes. Spoon lures have been around since the 1800s and are named for their concave shape. It is believed that a blacksmith in Vermont created the first spoon lure by sawing off the handle of a spoon and attaching a hook. Spoons have remained popular because their unique movement and glimmer under water are so effective at catching fish, especially bass, pike and trout. Topwater lures are extremely popular and are designed to be used on the surface of the water. Wakebaits use metal or plastic wings to create a commotion like the wake of a boat as they skim the surface. A popper has a concave face that creates a popping sound when it is pulled across the water. Greg Breeding, an art director for USPS, designed the stamps using original photographs by Sarah Cramer Shields. As Forever stamps, Freshwater Fishing Lures will always be equal in value to the current First-Class Mail 1-ounce price.
Postal Products
Customers may purchase stamps and other philatelic products through the Postal Storeat usps.com/shopstamps, by calling 844-737-7826, by mail through USA Philatelic or at Post Office locations nationwide. For officially licensed stamp products, shop the USPS Officially Licensed Collection on Amazon. Additional information on stamps, First Day of Issue Ceremonies and stamp inspired products can be found at StampsForever.com.
Please Note: The United States Postal Service is an independent federal establishment, mandated to be self-financing and to serve every American community through the affordable, reliable and secure delivery of mail and packages to 169 million addresses six and often seven days a week. Overseen by a bipartisan Board of Governors, the Postal Service is implementinga 10-year transformation plan, Delivering for America,to modernize the postal network, restore long-term financial sustainability, dramatically improve service across all mail and shipping categories, and maintain the organization as one of America's most valued and trusted brands.
The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.
For USPS media resources, including broadcast-quality video and audio and photo stills, visit the USPS Newsroom. Follow us on X, formerly known as Twitter;Instagram;Pinterest;Threads; and LinkedIn. Subscribe to the USPS YouTube Channeland like us on Facebook. For more information about the Postal Service, visit usps.com and facts.usps.com.
Contact: James McKeanjim.mckean@usps.govusps.com/news
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SOURCE U.S. Postal Service
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