Report on how AI is redefining market landscape – The global personalized gifts marketsize is estimated to grow by USD 10.76 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 6.7% during the forecast period. Continuous development and introduction of new productsis driving market growth,with a trend towardsrising popularity of eco-friendly personalized gifts. However,seasonal nature of demand for personalized gift products poses a challenge. Key market players include American Greetings Corp., American Stationery Co. Inc., CafePress Inc., Card Factory Plc, Chococraft Creations Pvt. Ltd., Cimpress Plc, ESCO Technologies Inc., Etsy Inc., Fat Brain Toys LLC, Ferns N Petals Pvt. Ltd., funkypigeon.com Ltd., GIFTILIYA, Godiva Chocolatier Inc., Hallmark Card Inc., Personal Creations, Redbubble Ltd., Shutterfly Inc., Signature Gifts Inc., Spencer Gifts LLC, and Zazzle Inc..
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Market Driver
Personalized gifts have become increasingly popular, with handcrafted items leading the trend. Friends, family, and relatives love receiving unique presents. Brands like Roc Nation and Archies Limited are expanding their personalized offerings. Smartphone usage and digitization have led to an increase in non-store-based platforms like Redbubble, Spencer Gifts, and Personalization Mall. Eco-friendly personalized gifts are on the rise, with 3D printing and user-submitted artwork gaining traction. Personalized clothing, accessories, diaries, and desk accessories are popular for women, unisex, kids, and men. Non-photo personalized gifts, such as face masks and greeting cards, are also in demand. Experiential gifting is a growing trend, with social media influencers promoting personalized gifts. Despite trade tensions and the risk of recession, the personalized gifts market continues to grow, with expansions, store-based and non-store-based contracts, and bespoke updates driving growth. Digital archives are also becoming essential for businesses to provide a complete customer experience.
Vendors in the personalized gifts market are prioritizing the production and sale of eco-friendly gifts. These items are made from organic and natural materials, providing several advantages. Firstly, they are biodegradable, allowing them to decompose without contributing to environmental pollution. Secondly, they are manufactured using non-toxic raw materials, ensuring they do not cause side effects or allergies for the recipients. The focus on eco-friendly personalized gifts is reducing the market's environmental footprint. Additionally, for babies, these gifts are preferred due to their non-toxic nature, preventing potential health issues. The benefits of eco-friendly personalized gifts are driving customer demand, contributing to market growth.
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MarketChallenges
— The personalized gifts market is thriving with diverse offerings, from handcrafted items for friends and family, to Roc Nation merchandise and personalized accessories for women, unisex, kids, and men. Challenges include expanding client base through store-based and non-store-based platforms like Archies Limited, Redbubble, Spencer Gifts, and Personalization Mall. Hand-crafted gifts and eco-friendly personalized items are popular trends. Digital archives and experiential gifting are on the rise. 3D printing and non-photo personalized gifts are gaining traction. Peer-to-peer collaborative platforms allow for user-submitted artwork. Trade tensions and the risk of recession pose challenges, but opportunities exist in smartphone usage, digitization, and experiential gifting. Social media influencers are key promoters. Face masks and greeting cards are essential categories. Stay updated with bespoke offerings and stay ahead of the curve.
— The personalized gifts market exhibits seasonal purchasing patterns, with a considerable portion of customers making purchases only for special occasions or festivals. Notable occasions driving substantial sales include Father's Day, Mother's Day, and Valentines Day. Vendors in the market must adapt to these trends by updating their existing personalized gift offerings or introducing new products accordingly. Seasonal variations in consumer behavior necessitate a flexible approach to cater to the diverse demands of the market.
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Segment Overview
This personalized gifts market report extensively covers market segmentation by
— Product
— Non-photo Personalized Gifts
— Photo Personalized Gifts
— Distribution Channel
— Online
— Offline
— Geography
— North America
— Europe
— APAC
— South America
— Middle East And Africa
— End-User
— Men
— Women
— Kids
1.1Non-photo personalized gifts- The personalized gifts market encompasses a wide range of non-photo items, including wearables and accessories, decorations, stationery and greeting cards, sports equipment and toys, food and beverages, and pet care, as well as bed and bath gifts. Cimpress Plc, CafePress, Inc., and others are prominent vendors offering non-photo personalized gifts. The wearables and accessories segment includes personalized clothing, footwear, and accessories such as shirts, t-shirts, hats, and neckties. Decoration segment offers personalized wall art, home furnishings, garden and outdoor gifts, and seasonal discounts from vendors like Enesco and Bed Bath and Beyond. Stationery and greeting cards segment includes personalized greeting cards, notepads, and pens. Personalized greeting cards remain popular but face competition from digital alternatives. Sports equipment and toys segment offers personalized sports equipment and toys for various interests, with vendors like Fat Brain Toys LLC focusing on educational gifts. Food and beverages segment includes personalized confectionery and wine gifts. Vendors like Pinnacle Promotions provide custom food and beverages, such as City Bonfires Smores Night Pack, to boost market growth. Overall, the personalized gifts market continues to expand with the increasing demand for unique and personalized items.
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Research Analysis
The personalized gifts market is thriving as people seek unique and thoughtful presents for their friends, family, and relatives. Handcrafted gifts are popular choices, with artisans using various materials to create one-of-a-kind items. The rise of smartphone usage and digitization has led to an increase in non-photo personalized gifts, such as 3D printed items and digitally customized products. Eco-friendly personalized gifts are also gaining popularity as consumers become more conscious of their environmental impact. Expansions and store openings are common in the industry, with companies expanding their client base through contracts and collaborations. Peer-to-peer collaborative platforms like Etsy have also emerged as significant players, offering a wide range of bespoke updates and digital archives for customers. However, the market faces challenges such as trade tensions, the risk of recession, and competitiveness, with competitor percentages continually increasing. Roc Nation, a leading entertainment company, has also entered the market, adding to the competition. Despite these challenges, the personalized gifts market continues to grow, offering unique and personalized items for every occasion.
Market Research Overview
The personalized gifts market is thriving as people seek unique and thoughtful presents for their friends, family, and relatives. Handcrafted gifts, such as personalized clothing, accessories, diaries, and desk accessories, continue to be popular choices. The trend towards digitization and 3D printing has opened up new possibilities for personalized gifts, including eco-friendly options and non-photo personalized items. Brands like Roc Nation and Archies Limited, as well as non-store-based retailers like Redbubble and Personalization Mall, are expanding their offerings to cater to this demand. User-submitted artwork and experiential gifting are also gaining traction. However, the market faces challenges such as trade tensions and the risk of recession, as well as peer-to-peer collaborative platforms and bespoke updates through digital archives. Smartphone usage and social media influencers are also driving demand for personalized face masks, greeting cards, and other gifts. Overall, the personalized gifts market is expected to continue growing as consumers seek more meaningful and personalized ways to connect with loved ones.
Table of Contents:
1 Executive Summary2 Market Landscape3 Market Sizing4 Historic Market Size5 Five Forces Analysis6 Market Segmentation
— Product
— Non-photo Personalized Gifts
— Photo Personalized Gifts
— Distribution Channel
— Online
— Offline
— Geography
— North America
— Europe
— APAC
— South America
— Middle East And Africa
— End-User
— Men
— Women
— Kids
7 Customer Landscape8 Geographic Landscape9 Drivers, Challenges, and Trends10 Company Landscape11 Company Analysis12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email:media@technavio.comWebsite:www.technavio.com/
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