The Smart Home Fragrance Brand to Launch Limited Edition Diffuser + Set of Two Fragrances
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, is announced today as one of Pantone's official brand partnersincelebrationofPantone's selectionofPANTONE 17-1230 Mocha Mousse as the Pantone ColoroftheYear 2025. As Pantone's first home fragrance brand partner, Pura will launch a limited edition diffuser matching the Mocha Mousse colorwayinadditiontoasetoftwoindulgentfragrancesinspiredby the color, available January 21, 2025.
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Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025.
To capture the comforting, harmonious and delectable essence of PANTONE 17-1230Mocha Mousse through scent, Pura collaborated with esteemed perfumer Erwan Raguenes at dsm-Firmenich to develop two fragrances that will be sold together as a set. Mocha Moments combines top notes of melted chocolate and roasted brown sugar, middle notes of coffee, mocha foam, and hazelnut, andbottom notesof vanilla,amber,andsmoked cedartocreate anaddictivegourmand aroma.MochaSuede combines top notes of coffee bean, cardamom, and walnut, middle notes of leather, saffron, and santal, and bottom notes of guaiac wood, patchouli, and amber for an elevated woody scent experience, speaking to Mocha Mousse's elegance and earthy refinement. The fragrance set canbe diffused with Pura's best selling Pura 4™ home fragrance diffuser, specially designed in Mocha Mousse'scolorway.Userscancontrol scentintensity,duration,andcreatecustom schedulesallfrom the Pura app for a fully sensorial scent design experience.
“We are so excited about our partnership with Pantone translating the 2025 Pantone Color of the Year PANTONE 17-1230Mocha Mousse. This collaboration provides an innovative approach to experiencing color through scent,aligning Pura'simmersivesensory experience,qualityfragrancesandsmarttechnology,with Pantone's color authority and design inïeuence. A perfect match!”-MaraDumski,ChiefFragrance ExperienceOfficeratPura
“A warming rich brown hue engaging all our senses, PANTONE 17-1230 Mocha Mouse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee,” says Laurie Pressman, Pantone Color Institute. “Working with Pura to create a home fragrance that embodies the essence of Mocha Mousse through scent, has elevated the experience of PANTONE 17-1230 Mocha Mousse to another level, allowing users to fully immerse themselves in the warming comfort and olfactory pleasure inspired by this flavorful brown hue.”
ThePurax Pantone diffuser and fragrance collaboration will officially be available to purchase on January 21, 2025, exclusively at pura.com. The Pura 4™ diffuser and fragrances Mocha Moments and Mocha Suede will be sold as a set, retailing at $79.99.
About PuraPura is a tech company that creates uplifting moments through scent, pairing fragrance with smart technology in a way that enables people to customize and control the way they experience scent in their homes and cars. Pura partners with popular brands like Capri Blue, NEST New York, Anthropologie, and more, to bring both original and well-loved fragrances to consumers in a modern, convenient, and safe way. Each of those premium scents is formulated with quality, responsibly sourced ingredients and meets the highest standards in the industry.
About PantonePantone provides the universal language of color that enables color-critical decisions through every stage ofthe workïeow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials andfinishesforgraphics,fashion andproductdesign. Pantone Standards feature digital and physical color specificationandworkïeowtools.ThePantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users.PantoneLifestyle bringscoloranddesign together across apparel, home, and accessories. Learn more atwww.pantone.comand connect with Pantone on Instagram, Facebook, and LinkedIn.
ContactAzione PRpura@azionepr.com
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